How to Optimize Your Apology

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“Offender-driven” apologies are the least effective at earning forgiveness: it’s clear you aren’t sorry for eating the furniture; you’re sorry you got caught. (Photo: st0l1/Flickr)

Season 8, Episode 9

You said, “I’m sorry,” but somehow you haven’t been forgiven. Why? Because you’re doing it wrong! A report from the front lines of apology science.

To find out more, check out the podcasts from which this hour was drawn: “Is the Government More Entrepreneurial Than You Think?” and “How to Optimize Your Apology.”