How Can You Escape Binary Thinking? (NSQ Ep. 67)

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Also: why is it so satisfying to find a bargain?

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Relevant Research & References

Here’s where you can learn more about the people and ideas in this episode:


  • Bapu Jena, professor of health care policy and medicine at Harvard University; physician at Massachusetts General Hospital; and host of Freakonomics, M.D.
  • Richard Thaler, professor of behavioral science and economics at the University of Chicago.
  • Daniel Kahneman, professor of psychology and public affairs at Princeton University.
  • Amos Tversky (deceased), psychologist at Stanford University.
  • Martin Seligman, professor of psychology at the University of Pennsylvania.