How Much Should We Be Able to Customize Our World? (NSQ Ep. 52)

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Also: does multitasking actually increase productivity?

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Relevant Research & References

Here’s where you can learn more about the people and ideas in this episode:


  • Joel Rose, co-founder and C.E.O. of New Classrooms.
  • Sheena Iyengar, professor of business at Columbia University.
  • Mucio Kit Delgado, assistant professor of emergency medicine at the University of Pennsylvania.
  • Gal Zauberman, professor of marketing at Yale University.
  • Shalena Srna, assistant professor of marketing at the University of Michigan.
  • Rom Schrift, associate professor of marketing at Indiana University, Bloomington.