How Much Should We Be Able to Customize Our World? (NSQ Ep. 52)
Also: does multitasking actually increase productivity?
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Relevant Research & References
Here’s where you can learn more about the people and ideas in this episode:
- Joel Rose, co-founder and C.E.O. of New Classrooms.
- Sheena Iyengar, professor of business at Columbia University.
- Mucio Kit Delgado, assistant professor of emergency medicine at the University of Pennsylvania.
- Gal Zauberman, professor of marketing at Yale University.
- Shalena Srna, assistant professor of marketing at the University of Michigan.
- Rom Schrift, associate professor of marketing at Indiana University, Bloomington.
- “Customers Want Customization, and Companies Are Giving It to Them,” by Aviva Freudmann (The New York Times, 2020).
- “The Illusion of Multitasking Improves Performance on Simple Tasks,” by Gal Zauberman (Yale Insights, 2019).
- “The Illusion of Multitasking and Its Positive Effect on Performance,” by Shalena Srna, Rom Y. Schrift, and Gal Zauberman (Psychological Science, 2018).
- The Distracted Mind: Ancient Brains in a High-Tech World, by Adam Gazzaley (2016).
- “Obama’s Way,” by Michael Lewis (Vanity Fair, 2012).
- “When Choice is Demotivating: Can One Desire Too Much of a Good Thing?” by Sheena S. Iyengar and Mark R. Lepper (Journal of Personality and Social Psychology, 2000).
- “The 2 Sigma Problem: The Search for Methods of Group Instruction as Effective as One-to-One Tutoring,” by Benjamin S. Bloom (Educational Researcher, 1984).
- “How Does When You Are Born Affect Who You Are? (NSQ Ep. 42),” by No Stupid Questions (2021).
- “Please Get Your Noise Out of My Ears (Ep. 439),” by Freakonomics Radio (2020).
- “How Much of Your Life Do You Actually Control? (NSQ Ep. 15),” by No Stupid Questions (2020).
- Pinkalicious, by Victoria Kann (2016).
- New Classrooms
- Khan Academy
- Configurator Database
- 20th Century Fox Fanfare