Do Good Deeds Invite More Bad Ones? (NSQ Ep. 48)

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Also: what is the most significant choice you will ever make?

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Relevant Research & References

Here’s where you can learn more about the people and ideas in this episode:


  • Kurt Lewin, founder of modern social psychology.
  • Daniel Kahneman, professor of psychology and public affairs at Princeton University.
  • Carey Morewedge, professor of marketing at Boston University.
  • Nicholas Christakis, professor of social and natural science, internal medicine & biomedical engineering at Yale University.
  • Viktor Frankl, neurologist, psychiatrist, psychologist, and Holocaust survivor.
  • William Damon, professor of education at Stanford University.
  • Sonja Lyubomirsky, professor of psychology at University of California, Riverside.