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Episode 349

How Sports Became Us

Dollar-wise, the sports industry is surprisingly small, about the same size as the cardboard-box industry. So why does it make so much noise? Because it reflects — and often amplifies…




The Office-onomics?

…ask the resident expert on all things economic, my brother Steven Levitt. I recited the accountant’s dialog to Steve (also a fan of The Office, as it turns out) and…



Steve Levitt on The Daily Show

He wondered if he was in for a Jim Cramer-type beatdown. But it turns out that Jon Stewart gave SuperFreakonomics a thumping endorsement. The Daily Show With Jon Stewart Mon…




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Episode 440

Does Advertising Actually Work? (Part 1: TV)

Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story….

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Episode 446

“We Get All Our Great Stuff from Europe — Including Witch Hunting.”

We’ve collected some of our favorite moments from People I (Mostly) Admire, the latest show from the Freakonomics Radio Network. Host Steve Levitt seeks advice from scientists and inventors, memory…

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Episode 6

Nathan Myhrvold: “I Am Interested in Lots of Things, and That’s Actually a Bad Strategy”

…the world with clean energy and how to optimize pizza-baking. Find out what makes Nathan Myhrvold’s fertile mind tick, and which of his many ideas Steve Levitt likes the most….

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Episode 391

America’s Math Curriculum Doesn’t Add Up

Most high-school math classes are still preparing students for the Sputnik era. Steve Levitt wants to get rid of the “geometry sandwich” and instead have kids learn what they really…

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Episode 340

People Aren’t Dumb. The World Is Hard. (Replay)

You wouldn’t think you could win a Nobel Prize for showing that humans tend to make irrational decisions. But that’s what Richard Thaler has done. The founder of behavioral economics…

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Episode 341

Why We Choke Under Pressure (and How Not To)

It happens to just about everyone, whether you’re going for Olympic gold or giving a wedding toast. We hear from psychologists, economists, and the golfer who some say committed the…

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Episode 340

People Aren’t Dumb. The World Is Hard.

You wouldn’t think you could win a Nobel Prize for showing that humans tend to make irrational decisions. But that’s what Richard Thaler has done. The founder of behavioral economics…

O’Reilly Transcript

…really important. Because you know, Steve and I between us, we have six kids. I do all that stuff that Steve says is hocus, because I love it, I believe…



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Episode 320

Letting Go

​If you’re a C.E.O., there are a lot of ways to leave your job, from abrupt firing to carefully planned succession (which may still go spectacularly wrong). In this final…

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Episode 288

Are the Rich Really Less Generous Than the Poor?

A series of academic studies suggest that the wealthy are, to put it bluntly, selfish jerks. It’s an easy narrative to swallow — but is it true? A trio of…

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Episode 357

Can an Industrial Giant Become a Tech Darling?

The Ford Motor Company is ditching its legacy sedans, doubling down on trucks, and trying to steer its stock price out of a long skid. But C.E.O. Jim Hackett has…

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Episode 25

Sam Harris: “Spirituality Is a Loaded Term.”

…Making Sense podcast and helps people discover meditation through his Waking Up app. Sam explains to Steve how to become spiritual as a skeptic and commit to never lying again….

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Episode 40

The Suicide Paradox (Replay)

There are more than twice as many suicides as murders in the U.S., but suicide attracts far less scrutiny. Freakonomics Radio digs through the numbers and finds all kinds of…

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Episode 210

Is It Okay for Restaurants to Racially Profile Their Employees?

We seem to have decided that ethnic food tastes better when it’s served by people of that ethnicity (or at least something close). Does this make sense — and is…

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Episode 169

Failure Is Your Friend (Replay)

In which we argue that failure should not only be tolerated but celebrated.

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Episode 14

Do More Expensive Wines Taste Better?

They should! It’s a cardinal rule: more expensive items are supposed to be qualitatively better than their cheaper versions. But is that true for wine?

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Episode 5

How Is a Bad Radio Station Like the Public School System?

In this episode of Freakonomics Radio, we explore a way to make 1.1 million schoolkids feel like they have 1.1 million teachers….

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Episode 80

Riding the Herd Mentality

How using peer pressure — and good, old-fashioned shame — can push people to do the right thing.

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Episode 70

Eating and Tweeting

Does the future of food lie in its past — or inside a tank of liquid nitrogen? Also: how anti-social can you be on a social network? This is a…

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Episode 68

The Power of the President — and the Thumb

How much does the President of the United States really matter? And: where did all the hitchhikers go? A pair of “attribution errors.” This is a “mashupdate” of “How Much…

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Episode 60

Save Me From Myself

A commitment device forces you to be the person you really want to be. What could possibly go wrong?

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Episode 48

Boo…Who?

Is booing an act of verbal vandalism—or the last true expression of democracy?

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Episode 180

Fitness Apartheid

Markets are hardly perfect, but the results can be ugly when you try to subvert them.