How LinkedIn Is Changing Recruiting

Sarah Halzack, writing for The Washington Post, explores how LinkedIn is changing job-searching and recruiting:

As LinkedIn has exploded — perhaps because it has exploded — there has been a major shift in the way employers find new workers. Gone are the days of “post and pray,” a recruiter’s adage for the practice of advertising a job opening and then idly hoping that good candidates swim up to the bait.

Now the process of talent acquisition is something of a hunt.

“We’re really at a point now where all of your employees are vulnerable to being poached. Every single one,” said Josh Bersin, principal and founder of talent consulting firm Bersin by Deloitte.

The change is happening rapidly: A 2013 study by the Society for Human Resource Management found that 77 percent of employers are using social networks to recruit, a sharp increase from the 56 percent who reported doing so in 2011. And among the recruiters using social tools, 94 percent said they are using LinkedIn.

Recruiter Chris Scalia told Halzack that the type of candidates he sees on LinkedIn is also changing. “LinkedIn was always known for where you would go to find that really critical, challenging hire,” Scalia said. “It was never really where you would go for a PC technician or something at the lower end of the career mobility scale. Now I see both. It is completely flooded.”

(HT: The Big Picture)