Simon Rogers moved to New York from London when he was 28 to begin his modeling career. About two years ago, he created UglyNY, a talent and modeling agency affiliated with Ugly in London, which is run by a friend. You’ll see photos of his clients throughout the rest of this post.
As Rogers once told The New York Times, UglyNY serves the market for “great-looking people, people who’ve really been hit with the ugly stick, and everything in between.” UglyNY’s recent clients include Clairol, Walmart, and Vanity Fair. Demand for “real people,” Rogers says, is growing — in part because of the influences of reality TV, MySpace, etc. Plus they are often cheaper.