Boy, Are We Stupid
Levitt and I missed a terrific business opportunity. If we had even an ounce of entrepreneurship between us, we would have parlayed the Freakonomics chapter on baby names into a baby-name-consulting business. According to this Reuters report, parents in Britian spend “up to 45 hours” picking out a name for their child, “a combined 30 million hours annually.” Let’s see: . . .