Fighting Creative Destruction
What do you do if your product is obsolete and demand is shifting rapidly leftward? The paper industry has a problem: digitization and environmental concerns. To prevent further declines, the brand of paper our department uses has created a clever slogan (see the picture) — “Because it’s easier to learn on paper.” I wonder what other examples there are of businesses using the market to maintain the demand for a product that is being displaced by technological change (as opposed to obtaining government protection, the usual route in these instances)?