Yes, Part II
In a recent post, I extolled the virtues of Robert Cialdini‘s Yes!: 50 Scientifically Proven Ways to Be Persuasive. The book is wonderfully designed in 50 short chapters to describe the results of 50 different randomized field experiments. The format of, say, 1,800 words per chapter is a bit unusual. But I found it a great way to catch up . . .