Yes, Part II

In a recent post, I extolled the virtues of Robert Cialdini‘s Yes!: 50 Scientifically Proven Ways to Be Persuasive. The book is wonderfully designed in 50 short chapters to describe the results of 50 different randomized field experiments. The format of, say, 1,800 words per chapter is a bit unusual. But I found it a […]

Teenage Virgins II

In my last post, I argued that (the truly excellent show) Friday Night Lights might unwittingly be exacerbating the mistaken idea that the vast majority of high-schoolers have sex. I worried that this discrepancy between what adolescents believe (virgins are rare) and the truth (high-school virgins are the norm) is a dangerous combination. Here’s why […]

Getting What You Want: A Q&A With the Authors of Yes!

Noah Goldstein Robert Cialdini The Rolling Stones made an excellent point: You can’t always get what you want. Even one of the top experts in getting things from people, Robert Cialdini (author of the landmark book Influence: Science and Practice), and his co-authors, Noah Goldstein and Steve Martin, agree. But in their new book, Yes! […]