| A shop owner in England is tackling the litter problem in her neighborhood by marking sweets wrappers and drink bottles with the names of the children buying them. This way, she tells the BBC, she can easily identify and reprimand litter “offenders.” Waste-personalization is hardly a novel ideal; it’s been done before (to Dubner’s delight) with dog poo. Perhaps . . .
The October 2, 2005, Freakonomics column appeared in the annual New York City issue of the New York Times Magazine. In keeping with the Freakonomic tenet that few topics are too trivial for dissection, Dubner and Levitt turn their attention to the essential New York City issue of dog poop. Click here to read the column. This blog post supplies additional research material.