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Posts Tagged ‘sustainable’

A Better Way to Think About Sustainability

In a recent TED talk for TED2013, design consultant Leyla Acaroglu tackles some persistent sustainability myths and advocates a new way of thinking about sustainability. From the TED blog:

Acaroglu wants you to think beyond choosing a material for your grocery tote. Instead, she encourages us to think about the entire life of a finished product, to think hard about the net impact a product has on the environment. This is life-cycle thinking, not just whether a product can be recycled, but all the parts of its existence: material extraction, manufacturing, packaging and transportation, product use, and end of life.

Electric tea kettles, for example, are an unlikely drain on the environment:

In the UK, 97 percent of households have an electric tea kettle, and 65 percent of tea drinkers admit to overfilling their kettles, boiling way more water than they need for a cuppa. One day of extra energy use from these kettles is enough to light all the streetlights in London for a night. What we need, Acaroglu says, is not better materials for the tea kettle, but a behavior-changing kettle that helps you boil just what you need.



Greenwashing the Groceries

The news that In.Gredients, a “package free, zero-waste” grocery store, will debut in Austin, Texas is certainly cause for optimism. The store, which will be located on the rapidly gentrifying east side of town, is bound to find an eager market of young, progressive consumers raised on a steady diet of environmental ethics, especially the unmitigated horrors of plastic. In addition to its quest to eliminate waste, the store, according to its press release, also promises to promote local and organic food, thereby achieving a trifecta of green grocer bona fides. It should do well.
That said, I think the brains behind In.Gredients vastly underestimate the environmental implications of their bold idea. The tawdry rhetorical appeal to reduced packing, local production, and organic food might resonate with an audience accustomed to associating these traits with eco-correctness. But the carbon-footprint complex isn’t so simple. Fortunately, in this case (and somewhat coincidentally), it happens to be far more consistent with the store’s purported mission.