Because the Consumption of Green Cleaning Supplies Isn't Very Conspicuous

Sales of eco-friendly household cleaning products have tanked thanks to the recession. Turns out our green conspicuous consumption habits only reach so far.

"Conspicuous Conservation" and the Prius Effect

This month, Toyota sold its one millionth Prius hybrid in the U.S. In 10 years, this strange-looking vehicle with the revolutionary engine has claimed a spot among the best-selling cars. Pretty impressive. But are all those Prius owners thinking mainly about better mileage and a smaller carbon footprint, or is there another incentive at work?