Genetically modified food (or G.M.O.’s) continue to provoke heated debates about safety and labeling, even though scientific evidence indicates they’re safe. Why? A new article in Cosmos by David Ropeik explores the psychology behind people’s G.M.O. fears. Here is Ropeik on why man-made risks “feel” scarier than natural risks.
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Beyond those heuristics, several specific emotional characteristics also make G.M.O.’s feel scary. These “fear factors” have been identified in pioneering research in risk perception by Paul Slovic at the University of Oregon, Baruch Fischhoff at Carnegie Mellon University, and others. You can hear them pop up as the young man explains his fears. “It’s just not natural to take the gene from one species and put it in another. It’s just not natural!”
Two years ago, we did a podcast on a dining experience Stephen Dubner had at Le Pain Quotidien. The podcast was called “Mouse in the Salad,” so you can probably guess what happened. And it looks like animals in salads are all the rage lately — The Atlantic Wire reports that a Wall Street Journal editor recently found a frog in her Pret A Manger nicoise salad. The reason given by Pret was similar to the one given by Le Pain Quotidien CEO Vincent Herbert in our podcast: it’s organic. From WSJ.com:
Ellen Roggemann, vice president of brand marketing for the company in the U.S., said that Pret A Manger’s goal of selling “handmade natural food,” often made from organic ingredients, could be partially to blame for the frog in the salad.
“We don’t use any pesticides with our greens and they go through multiple washing cycles,” she said. “An unfortunate piece of organic matter has made its way through,” she added.
The question of how best to deliver food aid is a controversial one. In recent years, economists like Dean Karlan and Ed Glaeser have suggested that direct cash transfers are the most direct, efficient means of delivering aid to struggling families in the U.S. and elsewhere. In response to the debate, the International Food Policy Research Institute (IFPRI) collaborated with the U.N. World Food Program (WFP) on several studies. Here’s the Ecuador study comparing the effects of aid in the form of cash, food baskets, or supermarket vouchers. And here’s a summary of their findings in Ecuador, Niger, Uganda, and Yemen, which were also discussed at a recent IFPRI seminar:
Findings revealed that there is no one “right” transfer modality. The relative effectiveness of different modalities depends heavily on contextual factors such as the severity of food insecurity and the thickness of markets for grains and other foods. In three countries (Ecuador, Uganda, Yemen), cash had a relatively larger impact on improving dietary diversity as did vouchers in Ecuador, but in the fourth country (Niger), food had a larger impact on dietary diversity. Cash assistance was always significantly more cost-effective to deliver. In fact, researchers determined that if they repeated the study, but only distributed cash, they could feed an additional 32,800 people with the same project budget.
American Airlines encourages passengers to pre-book their meals online:
Why “kosher,” I wonder, but “Muslim” rather than “halal”? Should the “kosher” meal be “Jewish” instead? American, it turns out, is hardly the only airline to use this terminology. Don’t know why, but unparallel nomenclature always gets my attention … Read More »
Writing for Foreign Policy, John Norris explores this question: why does hunger still kill “more people every year than HIV/AIDS, malaria and tuberculosis combined” when one-third of the food produced for human consumption is wasted?
In the developing world, Norris writes, actual consumers waste little food:
Instead, much more of the food waste in the developing world comes further upstream in the production process.
Crops are inefficiently farmed with outdated tools, and often harvested early because farmers are under economic and climactic duress. To get meat, fruits, vegetables and fish to market in the developing world often means navigating lousy roads, using warehouses without proper refrigeration, facing greater vulnerability to pests, and any number of other factors that drive up spoilage and losses. A gallon of milk doesn’t last nearly as long when it is transported in a can that ends up sitting in the hot sun under a banana leaf.
It’s a different picture in the developed world: Read More »
If you want to remind yourself what a really good magazine article can be, check out Willy Staley‘s N.Y. Times Magazine piece “22 Hours in Balthazar.” Balthazar is a SoHo restaurant that’s been around long enough to be an institution but is still good enough to inspire devotion from scene-setters, tourists, and locals alike. How?
That’s the question the article (and photographs) answer, in an elegant and fact-filled manner. For instance:
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For now, everything is quiet at Balthazar. The last guests from the night before left just a few hours ago, and the nighttime porters are still finishing their thorough scrub of the restaurant. But the delivery trucks are starting to arrive all over again, idling on Crosby. Men in lifting belts wheel hand trucks stacked high with food from across the globe: 80 pounds of ground beef, 700 pounds of top butt, 175 shoulder tenders, 1 case of New York strips, all from the Midwest; 5 pounds of chicken livers, 6 cases of chicken bones, 120 chicken breast cutlets; 30 pounds of bacon; 300 littleneck clams, 110 pounds of mussels from Prince Edward Island, another 20 pounds from New Zealand, 50 trout, 25 pounds of U10 shrimp (fewer than 10 pieces per pound), 55 whole dorade, 3 cases of escargot, 360 Little Skookum oysters from Washington State, 3 whole tunas, 45 skates, 18 black sea bass, 2 bags of 100 to 120 whelks, 45 lobster culls. That’s just the fish and meat order.
A reader named Robb Stokar wrote in with the following question: “Which foods and/or drinks have the greatest diminishing marginal returns and which have the greatest increasing marginal returns?”
Wonderfully, Robb answered the question himself:
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Diminishing food: pancakes. Those first few bites of syrup-y and butter-y goodness are like angels singing. Then, about 1/2 way through, finishing the stack becomes a chore. And if you actually finish the stack, hello food coma. (Credit for the origin of this idea goes to my brother, Jason.)
Diminishing drink: Bloody Mary. First few sips are great, but by the bottom of the glass much of the spice has settled and you get a watery mouthful of pepper and celery salt.
Increasing drink: wine or whiskey, provided very little ice. Wine is self-explanatory, but some advocates say a little water “opens up” the whiskey and a cooler temperature eliminates that alcohol “bite.” I agree.
Increasing food: Indian or something similarly spiced. I believe that with each successive bite, the diner gets a better flavor profile and you can fully appreciate the dish.
Vancouver is one of the world’s most lovely and livable cities. It sits on a glittering Pacific inlet at the base of dramatic mountains, has a temperate, mild climate, and a diverse and affluent population. But for people who love to eat, it has one glaring flaw. There is no Trader Joe’s. [Related: do you know who own's Trader Joe's?]
That has always rankled Vancouverite Michael Hallatt. So much so that a couple of years ago Hallatt decided to open a store in the affluent Vancouver neighborhood of Kitsilano. He named it “Pirate Joe’s.” Hallatt stocked his new store by making frequent trips across the border to Trader Joe’s around the city of Bellingham, Washington. Hallatt spent over $350,000 on Trader Joe’s items, including Charmingly Chewy Chocolate Chip Cookies, Milk Chocolate Covered Potato Chips, Gluten Free Rice Pasta, and Tea Tree Tingle Conditioner. Hallatt marks the products up by a couple of bucks and puts them on the shelves of Pirate Joe’s, where hungry Vancouverites have been snapping them up.
Which sounds like a decent business for Hallatt, and also a sweet deal for Trader Joe’s, which gets to sell a lot of its product in a market where it would otherwise sell nothing. But apparently Trader Joe’s doesn’t want Hallatt’s money. And now they’ve filed a lawsuit in Seattle claiming that Hallatt’s Pirate Joe’s business is infringing their trademarks.
Why on earth would Trader Joe’s be suing one of their best customers? And what, if anything, is wrong with reselling products? Read More »