A different sort of Freakonomics cover

This is the newly designed cover for the British Freakonomics
paperback. Pretty cool, eh?


euphoricindian

Hi Stephen and Steven!!
I recently read Freakonomics. Never knew data could be handled in the different ways discussed in the book!! My Best Congratulations to the authors for bringing out such a well-compiled book!! Kudos to the authors and I am waiting for the next book from the duo!
Cheers,
Venkat Ramanan.

econopete

It be coo', yo.

Still like the orange with apple skin, though.

conchis

Nice.

As an aside, do you happen to know why the orange with apple skin wasn't used for the British Hardcover edition?

MM01

So, does this edition fully reflect those amendments in the Klan chapter mentioned last month? I'm trying to resist my inner voice, saying 'buy this edition too.' If it's just the pop cover, I might succeed.

Stephen J. Dubner

To Conchis:

As to why the British version doesn't hve the apple/orange: I'm not sure. It may be tht the image couldn't be licensed for the U.K. market (although the apple/orange *has* been featured on many other editions, incl. Italian, Korean, German, etc.); it may also be that our British publishers (who, I must say, are excellent) simply have their own sense of what works there and what doesn't. To MM01, re the rewritten Klan chapter: no, that won't be reflected in this U.K. version. The upcoming Japanese edition *will* include a somewhat-amended Klan chapter but that probably won't help many of us English-readers.

premshree

Somehow I don't like it much. It's *too* funky.

tobtoh

> Still like the orange with apple skin, though.

OMG! I never realised it was an orange with an apple skin! I've always liked the logo cos it was 'different' - I just didn't know what was 'different' about it. Sheesh, I guess I'd make a poor detective.

jaldous

I'm a publishing professional, and covers are a sticky issue, but really, you need to say no to this cover. Your brand is the orange in the apple skin on the white background just as much as the title Freakonomics. The combo of the two sticks in ones head and makes a memorable brand. In my opinion, this UK cover is muddled, unmemorable and just plain wrong given the brilliance of the North American cover. Please, please, please. Has your North American publisher seen this? Has your agent seen this? Someone needs to go up the chain of command on this one. Any other publishers weighing in on this?

ch3ch2oh

That looks like the cover of a cheap teen magazine.

SeansW

I think the orange with the apple peal is clever, but I didn't purchase the book for its cover. Discerning readers should give the book a chance because of the quality of the writing and the original ideas presented. I would have bought the book if it had a plain brown cover.

yumio.net » State of Econ Stuff on the Web - Pretty Dismal

[...] Blog by Freakonomics authors http://www.freakonomics.com/blog/2006/01/ [...]

tmspeking

I agree with jaldous on the cover. the orange with apple skin makes it "freakonomics". this british cover makes it look like a movie poster. unless there is hidden meaning in the personalities chosen to be on the cover that will somehow speak to the British audience that this is different, I wouldn't go with this.

jaldous

I showed this to some of our team members, including several Freakonomic fans and they were also surprised that the UK was not using your brand. I know from buying Harry Potter books in Canada that this may be the norm, but gosh, you may want them to rethink that cover.
I worked as a bookseller for several years and I learned there how important a brand can be especially in finding the book on the bookshelf. Yes, you shouldn't judge a book by its cover, and I've never "not" read a book because the cover was ugly, but you want to make it "findable." You already have a great brand that makes it easy to find. If it truly an image copyright issue, I would suggest at least using the same color scheme or type as the American version.

Stephen J. Dubner

To Jaldous and others: it should be remembered that this is the U.K. *paperback* edition of Freakonomics, and that the hardcover did not feature the apple/orange image either. (You can see that image is to visit amazon.co.uk.) We weren't crazy about the hardcover image either, but then the book was a huge hit in the U.K. So we figure that Penguin U.K. has a much better feel for its market than we do. But thanks for the comments (and concern).

Ack! A Lacking Paperback.

[...] The paperback release of Freakonomics in the UK evidently needed a new cover design. I’m all for freshening things up a bit, but the new layout seems very…literal? To me, it’s just too easy to go with a hodgepodge of stereotypes from the book. And why is it set upon a balmy and palmy beach scene (I don’t remember that from the book at all)? [...]

dratskee

Hm. It does look like a magazine cover. But it also makes the book look like it's about these specific examples. My sense was, the book is about a broader approach of looking past what's obvious from the outside to find surprising things. The apple/orange thing conveys that better.

smili

I'm partial to the orapple

Brion

The freakish apple was good – hence the desire to meddle with it.

jack77

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euphoricindian

Hi Stephen and Steven!!
I recently read Freakonomics. Never knew data could be handled in the different ways discussed in the book!! My Best Congratulations to the authors for bringing out such a well-compiled book!! Kudos to the authors and I am waiting for the next book from the duo!
Cheers,
Venkat Ramanan.