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Did Those Sexy Missiles Sell?

| Earlier, we asked blog readers whether an Israeli arms firm could actually sell missiles to India with a Bollywood song-and-dance number. Apparently, they’ve sold quite a few — but despite, not because of the commercial, which reportedly evoked “incredulity and derision” from the Indian public and defense establishment. One senior defense officer told the Times of India: “We are buying a whole host of missiles … and other equipment from Rafael. Their products are good. But this advertisement is quite tacky … like a C-grade Hindi movie song.” (HT: Mayur Misra) [%comments]