The Winner of the SuperFreakonomics Counting Contest

A few months ago, we asked blog readers to predict how many results a Google search for “SuperFreakonomics” would yield on the morning of Tuesday, November 3, two weeks after the book was published. At the time, the tally stood at 11,000.
On Tuesday morning, the Google tally stood at 668,000.
The closest guess to be submitted before the deadline was from Dave Benner, commenter No. 93, who guessed 666,666. Apparently the devil really is in the details. Congratulations to Dave; he’s got some schwag coming his way.