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Freakonomics Blog



Will There Be Snow in Moscow This Winter?

Not if the mayor of Moscow Yury Luzhkov has his way. According to Simon Shuster at TIME magazine,
For just a few million dollars, the mayor’s office will hire the Russian Air Force to spray a fine chemical mist over the clouds before they reach the capital, forcing them to dump their snow outside the city. Authorities say this will be a boon for Moscow, which is typically covered with a blanket of snow from November to March.



The Quantified Life

You know yourself pretty well. But what if a lot of your conventional wisdom about what makes you tick–what makes you happy, healthy and whole–turned out to be wrong? How would you find out? You’d probably start by…



Naming the Child

My son Andrew died exactly ten years ago today, October 23, 1999, nine days after his first birthday. No one would describe me as emotional. And yet the wound still remains remarkably raw.



Pay What You Can Afford?

The makers of World of Goo, a “physics-based puzzle game,” let customers pay what they wanted for the game — which normally sells at $20 — and a week after the offer, 57,000 people bought the game, bringing in over $100,000 in sales.



Quotes Uncovered: Playing Cards With Doc and Eating at Mom's

A while back, I invited readers to submit quotations for which they wanted me to try to trace the origins, using The Yale Book of Quotations and more recent research by me. Hundreds of people have responded via comments or e-mails. I am responding as best I can, a few per week.
Casey Frank asked:
[Who said] “England and America are two countries separated by a common language”?



Marry Young, Marry Often

Ten percent of Arkansans have been married three or more times, double the national average. That’s according to new data from the Pew Center. Arkansas also has one of the lowest median ages for first marriage: 26. If you’re looking for marital stability, look no further than New York State, where the “serial marriage” share is among the lowest in the country, at 2 percent (tied for last place with New Jersey and Massachusetts).



Cheating for a $20

Each year in my 500-student principles class I gather a group of eight students and tell them that I will auction a $20 bill to the highest bidder. If two or more students bid the same thing, the difference between $20 and their joint bid will be divided among the winning bidders. They can collude to fix the price just like oligopolists who violate antitrust laws, but they must mark down their bids in secret.



"Kevin Is Not a Name — It's a Diagnosis!"

We’ve written extensively about the consequences of baby naming. The name you choose for your children can affect his “Google-ability” or even get you in trouble with the law. A new survey of 2,000 elementary school teachers in Germany finds that your children’s names may also affect how teachers perceive them (translation available here).



Taxing Taxiing

I took a ride in one of the city’s famous (or infamous) cabs. My experience was perfectly adequate, if not quite a trip on the QEII. But to many, New York cabs are synonymous with poor upkeep, dismal service, fraud, and reckless driving.



Looking for a Farmers' Market?

We’ve blogged before about sites like Swivel and ManyEyes, data-mashup sites which allow users to upload datasets, create tables, share them with other users, and compare them to other datasets on the sites. This week a new open data project, Factual, was launched by Google alum Gil Elbaz.



Becker and Posner's Uncommon Sense

The popular Becker-Posner blog has been turned into an excellent book entitled Uncommon Sense.
For anyone who wants a quick and easy crash course on Chicago economics-style thinking, this book is as good as it gets. I



What Do Ignatz Semmelweis and Robert S. McNamara Have in Common?

That was the question posed in this recent contest.
As usual, it didn’t take long for the correct answer to be posted. In this case, it came from one P. Mardel, commenter No. 3:
Both introduced low-cost interventions that had dramatic results. Both were also ostracized by the then-conventional wisdom. Ignatz Semmelweis promoted hand-washing in maternity wards, Robert S. McNamara introduced seat belts in Ford cars.



No Vaccine? A Different Risk

Paul Offit is one of America’s most-hated scientists. He’s been called a “biostitute” for the pharmaceutical industry and been threatened with death for his advocacy of one of medicine’s greatest innovations: vaccines. In recent years, anti-vaccine sentiment has spread like, well, an epidemic, with frightening results.



Going "Green" to Increase Profits

One of the hottest topics among business people is how to increase profits by being environmentally friendly. There are many ways to achieve this. At hotels, for instance, by not washing towels during a guest’s stay unless the guest asks, the hotel saves both money and the environment. Green innovations can be featured in advertising campaigns to attract customers. Another potential benefit of “going green” is that it makes environmentally-minded employees happy, increasing their loyalty to the firm.
A Berlin brothel has hit on another way to use environmental arguments to its benefit.



When You're Paying Per Bone Fragment, Expect More Fragments

We tell quite a few stories about unintended consequences in SuperFreakonomics, including what happens when governments add or increase a trash-collection tax — like this one and this one.
But I don’t think any stories we tell are quite as interesting as the following one, sent in by a reader named Jack Crichton in British Columbia:



Are Solar Panels Really Black? And What Does That Have to Do With the Climate Debate?

It seems inevitable that discussions of climate science would degenerate to being deeply politicized and polarized. Depending on which views are adopted, individuals, industries, and countries will gain or lose, which provides ample motive. Once people with a strong political or ideological bent latch onto an issue, it becomes hard to have a reasonable discussion; once you’re in a political mode, the focus in the discussion changes. Everything becomes an attempt to protect territory. Evidence and logic becomes secondary, used when advantageous and discarded when expedient. What should be a rational debate becomes a personal and venal brawl. Rational, scientific debate that could advance the common good gets usurped by personal attacks and counterattacks.



SuperFreakonomics Is Out Today

SuperFreakonomics officially debuts today, already near the top of the Amazon bestseller lists here in the U.S., in Canada, and in the U. K.. The Financial Times calls SuperFreakonomics “a page-turner… a book with plenty of style; underneath the dazzle, there is substance too.” The New York Post advises: “Don’t go to the water cooler without it.”



Why We Love to Hate Awards

Obama expressed his disappointment recently when rapper Kanye West stormed the stage at the MTV Video Music Awards to protest singer Taylor Swift’s win of the “Best Female Video” trophy. Soon after, Obama himself was Swifted by critics who felt he was undeserving of his Nobel Prize win. This process is “not wildly out of character with how awards generally work,” writes Jonathan Chait at The New Republic.



Financial (Il)Literacy Among the Young

We blogged a while back about the sad state of financial literacy in this country. This has been diligently investigated by Annamaria Lusardi and Olivia S. Mitchell, who insert a few financial questions in government longitudinal surveys. Here’s an example.



Unintended Consequences for Children

International children’s rights advocates focus significant resources on eliminating child labor in developing countries, often advocating consumer boycotts and international regulation. Despite all these efforts, however, child labor is still prevalent throughout the developing world. Matthias Doepke and Fabrizio Zilibotti think all that international pressure may actually be worsening the child labor problem.



Global Warming in SuperFreakonomics: The Anatomy of a Smear

Our critics accuse us of manipulation and cherry-picking and misrepresenting a variety of arguments about climate change and energy production. If everything they said was actually true, it would indeed be a damning indictment. But it�s not.



The Rumors of Our Global-Warming Denial Are Greatly Exaggerated

SuperFreakonomics isn’t even on sale yet, and the attacks on our chapter about global warming are already underway. We are working on a thorough response to these critics, which we hope to post on the blog in the next day or two. The bottom line is that the foundation of these attacks is essentially fraudulent, as we’ll spell out in detail.
Like those who are criticizing us, we believe that rising global temperatures are a man-made phenomenon and that global warming is an important issue to solve. Where we differ from the critics is in our view of the most effective solutions to this problem.



FREAK Shots: Nudging the Calorie Counters

We blogged about musical stairs in Stockholm that try to encourage stair-climbing rather than escalator-riding. One of the issues with this “nudge,” as Dubner wrote, is that it’s probably more fun for people to descend them than to ascend.
These stairs in Lisbon, however, address that problem by appealing to the calorie conscious.




Why I Can't Buy Pool Chemicals On Saturday

I went to the local pool-supply store this weekend to buy chemicals for our hot tub, and, unlike two years ago, it was closed, and only open on weekdays.
I went back on Wednesday and asked why they were closed. The owner replied, “When everybody and their uncle started selling chemicals, it didn’t pay us to be open on weekends anymore.”



What Makes Flu Seasonal?

Just as flu season gathers force here in the northern hemisphere, it’s petering out in the southern half of the globe. No matter where you are, you’re more susceptible to the flu in the winter months. Even if, let’s say, some research physicians expose you to live flu virus in the middle of summer, you’re still less likely to get sick than if the same doctors hit you with the same virus in the dead of winter. Why?



SuperFreakonomics in the News

There’s a price war going on among booksellers — WalMart is offering a handful of big new books for just $10, which forced Amazon to counter — but unfortunately, SuperFreakonomics is not one of them. On Amazon, it costs $16.19. Is it worth it?
To help you decide, here’s a roundup of some early notices for the book:



Monkeys Too Are Freaked Out by Almost-Reality

Scientists have long been aware of the “uncanny valley” phenomenon, which describes “that disquieting feeling that occurs when viewers look at representations designed to be as human-like as possible — whether computer animations or androids — but somehow fall short.” This might explain why people loved The Incredibles but were disturbed by the too-real characters in the film version of The Polar Express.