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Freakonomics Blog


Creating the Car of the Future: A Q&A With the Author of Zoom

It’s tough to imagine a world without cars. They serve as a base for our social and economic structure in a way that wasn’t thought possible a century ago. But the rapid growth of an automobile-based culture has produced economic and environmental consequences that, if left unchecked, could cripple society. As such, we’re facing a major dilemma: we can’t tell . . .



How Much Do Book Blurbs Matter?

Do the book blurbs that one author gives to another author affect your decision to read the book? The publishing industry certainly believes that blurbs matter a great deal. There is a lot of effort put into sending a manuscript out to authors for blurbs — more effort, I sometimes think, than the editing that goes into books. So do . . .



Sin in the Second City

Rarely do I get to the end of a book and wish that it had still more chapters. On the rare occasion when this does happen, the feeling usually passes quickly. When my longing for a book persists, I know I really liked the book. By this measure (as well as any other), I loved the book Sin in the . . .



The FREAK-est Links

James Flynn discusses the phenomenon of IQs rising through generations. Prostitute auctions off services for Chilean charity. (Earlier) Genetics and intelligence not necessarily linked. Man attempts to open bank account with $1 million bill.



The Perils of Fame

Apparently, it is dangerous even to be the wife of a semi-famous economist-author. In this blog post about the difference between corked wine and screw-top wine, Levitt’s wife, Jeannette, is revealed to be not only a drinker but a cork snob: We recently had a friend over (her husband, Steve Levitt, co-wrote Freakonomics) and I noticed the strange look she . . .



Get Out of P.O.W. Camp Free?

A few weeks back we linked to a blog post describing the optimal strategy in the game Monopoly. This fascinating article by Brian McMahon describes how the game of Monopoly was used during World War II to aid in the escape of Allied POWs. (Is it just me, or does it seem from reading the story that this was an . . .



Computer Security Guru Bruce Schneier Will Now Take Your Questions

Bruce Schneier could probably find out just about everything about you without breaking a sweat. He has built a career out of discovering weaknesses in computer systems and has analyzed security flaws in everything from biometrics to post-9/11 airline security. The designer of the popular Blowfish and Twofish encryption algorithms (the latter was a finalist for the Federal Advanced Encryption . . .



Still Looking for My Answer on the Horse Betting Quiz

Yesterday morning, I posed a challenging question for horse bettors: Is there ever a situation in a parimutuel betting system in which you would want to bet on a horse to win, even though you knew for sure that the horse would lose the race? Some clever folks came up with an answer involving “breakage.” That was not what I . . .



The FREAK-est Links

Wildlife refuges bring in impressive revenues. Researchers analyze goalkeeper jumps in stopping penalty kicks. (Earlier) Have your genomic profile read for just $1,000. New ranking scale helps experts predict winter storms. (Earlier)



Adopt and Prosper?

An article in today’s Wall Street Journal about online lending reports that Zopa, a British person-to-person lending market, is starting operations in the U.S. It will join, among others, Prosper.com, which the WSJ reports will issue $100 million in person-to-person loans this year, with future loan originations projected to be $1 billion in 2010 and $9 billion in 2017. Can . . .



N.F.L. vs. M.L.B. as a Labor Market: A Freakonomics Quorum

It’s a widely held perception that the professional athletes who constitute Major League Baseball and the National Football League have different levels of power — i.e., players have more juice in M.L.B., while it’s a team’s ownership that has more power in the N.F.L., often at the expense of individual players. Is this true? We put this question to a . . .



A Freakonomics Quiz for Horse Players

Here is a tough little Freakonomics quiz for people who like to bet the ponies: Is there ever a situation in a parimutuel betting system in which you would want to bet on a horse to win, even though you knew for sure that the horse would lose the race? This is a hard one. Had it simply been posed . . .



The FREAK-est Links

A proposed history of the efficient markets hypothesis. (Hat tip: MidasOracle) U.N. climate change conference to discuss global warming post-2012. (Earlier) Senator proposes national registry for convicted arsonists. (Earlier) The misery of economy air travel continues. (Earlier)



FREAK-TV: An Economic History of … Abs?

Video Today’s installment of FREAK-TV traces the history of male abs in culture and media, from the unveiling of Michelangelo’s “David” to James Dean‘s shirtless pose in Rebel Without a Cause to the Calvin Klein abs bonanza of the 1990s that made “six-packs” the norm (and turned an often-unattainable level of fitness into an anti-fat craze that continues today). Now . . .



The Wage Effect of Fat

Just in time for the holidays, the economists Roy Wada and Erdal Tekin have a new NBER working paper they’ve tactfully named “Body Composition and Wages.” It contains bad news for those planning to overindulge. The abstract reads, in part: Our results indicate that increased body fat is unambiguously associated with decreased wages for both males and females. This result . . .



The Internet’s Greatest Coase Theorem Violation: Nissan.com

I recently blogged about how well the Coase Theorem does online. It predicts that, regardless of who is assigned property rights, the interested parties will strike a bargain to put the asset in the hands of the party that values it the most. Thus, despite the fact that more or less anyone can purchase a URL for a small amount . . .



The FREAK-est Links

Tech experts cast their judgments on the Kindle. (Earlier) The science of collective attention tested on Digg.com. Could the Internet run out of space by 2010? The long road ahead for the mobile Web.



North Carolina Collectively Cuts Water Consumption By a Third

Last week, the data-aggregating site Swivel (which we’ve discussed before) posted a chart showing the recent and dramatic drop in North Carolina’s water demand. The reduction occurred after Governor Mike Easley, in the face of a state-wide drought, issued a plea to North Carolina residents in mid-October, asking them to cut their water consumption in half by Halloween. He then . . .



Here’s Another Commitment Device for Weight Loss

We recently wrote about the use of commitment devices in weight loss, particularly the recent spike in bariatric surgery. While advocates can make a strong argument in favor of the surgery, especially for the morbidly obese, it is obviously a pretty drastic resort. An article in the current Journal of the American Medical Association highlights a far less invasive commitment . . .



Dubai

I had the pleasure of visiting Dubai for the first time last week. The city is a wonderful example of unintended consequences; because it had the misfortune of almost running out of oil, it was forced to create other ways of generating income. It has since made huge investments in both tourism and the financial sector. Although I didn’t get . . .



The FREAK-est Links

Care to create a better algorithm? The results from Netflix’s $1 million challenge. The next wave in fantasy sports sites. “The Best New Gadget You’ll Never Hear Of.” (Earlier) New prediction market ranks predictors against each other. (Earlier)



Happy Thanksgiving, Everyone

We are taking a couple days off, and hope you are too. FWIW, the tryptophan in your turkey may not be what’s making you groggy; it may, however, make you more trusting. Perhaps Paul Feldman should consider selling turkey bagels.



EULA Wars: The Customer Is Always Right … to Lodge a Protest

Here’s another good post from our new guest blogger Ian Ayres; here are some previous Ayres items. My friend and Peabody Award-winning journalist Jack Hitt is irked by EULAs (End User Licensing Agreements). They are the ubiquitous terms and conditions on the Web that no one ever reads. Jack can’t understand why, if he has to accept a seller’s EULA . . .



Do Not Read This If You Are Anti-Nuclear Energy

There’s been a good bit of back-and-forthing on this blog about nuclear power, most notably regarding a Times Magazine column we wrote recently about the past and future of the nuclear industry. In a nutshell, we posited that the U.S. anti-nuke revolt in the 1960s and 1970s may look misguided in retrospect since it helped thwart the proliferation of nuclear . . .



The FREAK-est Links

The next generation of sports viewing: fiber-optic fields. BusinessWeek profiles James Altucher. (Earlier) A case for the rationality of voting. (Related) The latest in e-mail trends: “Don’t Print Me” messages. (Earlier)



FREAK-TV: What Your Band’s 8″-By-10″ Glossy Says About You

Video My first job in journalism was as an editorial assistant at New York magazine, writing up the back-of-the-book culture listings. This meant that I received a lot of promotional mailings from movie studios, PR firms, etc. I was consistently surprised by the 8-by-10 promo pictures sent out for young female classical musicians: they were invariably all sexed-up, as if . . .



Will the Amazon Kindle Be the Next ‘Must-Have’ Technology?

Amazon has just introduced a new e-reader called the “Kindle,” and it looks like a fantastic piece of technology. The company must have high hopes for the Kindle — today, when you type “www.amazon.com,” into your browser, you get a letter from Jeff Bezos touting the new product. I have to say that it looks quite enticing. Amazon also provides . . .



Jonathan Coulton Answers Your Questions

Last week, we asked for your questions for singer/songwriter/Internet celeb Jonathan Coulton. Thanks to all of you (including John Hodgman, or at least “John Hodgman“) for the questions, and thanks especially to Jonathan for his answers. Q: You’ve been getting a lot of mainstream media play over the last year. How has that been different from the attention you’ve gotten . . .



Thanks for All Your Kids’ Book Suggestions

A while back, I solicited your suggestions for great children’s books, and you responded mightily, with more than 270 comments. Your answers made me realize how many children’s books we already own, which is probably a good thing, at least according to these guys. But you also suggested a lot of books we’ve never read, and you made them sound . . .