Secret Starbucks
…the Starbucks logo nowhere in sight. If these prototype “stealth Starbucks” succeed in Seattle, you may well see (or rather, not see) one soon in your city as well. [%comments]…
The U.S. is home to seven of the world’s 10 biggest companies. How did that happen? The answer may come down to two little letters: V.C. Is venture capital good…
Khan Academy grew out of Sal Khan’s online math tutorials for his extended family. It’s now a platform used by more than 115 million people in 190 countries. So what…
It isn’t easy to separate the guilty from the innocent, but a clever bit of game theory can help.
The National Institutes of Health is the backbone of health research in the U.S., and Collins has been in charge for more than a decade. Now that he’s stepping down,…
…the Starbucks logo nowhere in sight. If these prototype “stealth Starbucks” succeed in Seattle, you may well see (or rather, not see) one soon in your city as well. [%comments]…
Breaking news! Sources say American journalism exploits our negativity bias to maximize profits, and social media algorithms add fuel to the fire. Stephen Dubner investigates….
Mark Zuckerberg’s dentist dad was an early adopter of digital x-rays. Jack Welch blew the roof off a factory. Carol Bartz was a Wisconsin farm girl who got into computers….
Dubner and Levitt answer reader questions in this first installment of the Think Like a Freak Book Club….
The ethologist and conservationist discusses the thrill of observing chimpanzees in the wild, the value of challenging orthodoxy, and why dying is her next great adventure.
Kenji López-Alt became a rock star of the food world by bringing science into the kitchen in a way that everyday cooks can appreciate. Then he dared to start his…
Arthur Brooks is an economist who for 10 years ran the American Enterprise Institute, one of the most influential conservative think tanks in the world. He has come to believe…
This new Jeopardy! host is best known for playing neurobiologist Amy Farrah Fowler on The Big Bang Theory, but she has a rich life outside of her acting career too,…
For years, Gary Cohn thought he’d be the next C.E.O. of Goldman Sachs. Instead, he became the “adult in the room” in a chaotic administration. Cohn talks about the fights…
There are a lot of barriers to changing your mind: ego, overconfidence, inertia — and cost. Politicians who flip-flop get mocked; family and friends who cross tribal borders are shunned….
Breaking news! Sources say American journalism exploits our negativity bias to maximize profits, and social media algorithms add fuel to the fire. Stephen Dubner investigates. (This is part of the…
Do you see yourself the same way others see you? What’s the difference between self-perception and self-awareness? And why do Mike and Angela both hate fishing?…
…stores, which can leave the same khakis on the rack for five years). It’s paramount that tall folks who want to see tall clothing chains succeed support these stores. Q….
The N.B.A. superstar Chris Bosh was still competing at the highest level when a blood clot abruptly ended his career. In his new book, Letters to a Young Athlete, Bosh…
G.M. produces more than 20 times as many cars as Tesla, but Tesla is worth nearly 10 times as much. Mary Barra, the C.E.O. of G.M., is trying to fix…
The incoming president argues that the economy and the environment are deeply connected. This is reflected in his choice for National Economic Council director — Brian Deese, a climate-policy wonk…
…They truly adopted Marshall Field‘s business philosophy: give the customer what he wants. Q: If the Everleighs existed today, would their business plan still succeed? Would their investment be better…
Khan Academy founder Sal Khan returns to share his vision for a new way to learn — and the conversation inspires Steve to make a big announcement.
…believe the demand for pornography is quite inelastic, so I don’t expect sales to be reduced much if porn prices rise as producers try and succeed in passing this tax…
Levitt rarely interviews advocates, but the founder of the Good Food Institute is different. Once an outspoken — and sometimes outlandish — animal-rights activist, Bruce has come to believe that…
…emotion into succeeding at something you love, it is amazing what you will tell yourself to downplay the possibility of injury. While I don’t have the numbers to back this…
…Consider the phenomenon of penalty kicks in soccer. Statistically, a kicker is most likely to succeed by kicking the ball down the center of the goal, since the keeper almost…
…to your questions, here. Table of Contents: Chapter One: The Preschool Scramble Chapter Two: Testing Chapter Three: Class Size Chapter Four: Reading: What It Takes to Succeed Chapter Five: When…
…current incentive schemes for economists. In microeconomics, at least there is an abundance of good data, so people who are good at measuring and describing things can succeed. But in…
…diet to sloth. But that also makes behavior change a great opportunity, because if we can get people to embrace change and succeed, then you’re really going to improve and…
