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More on the Google AdWords Controversy

A reader named Desmond Lawrence writes from London with further commentary on our “How Much Does Your Name Matter” podcast — specifically, about Harvard computer scientist Latanya Sweeney‘s research which…



Bruce Schneier Blazes Through Your Questions

…don’t the computer companies compete on boot-speed? Q: Considering the carelessness with which the government (state and federal) and commercial enterprises treat our confidential information, is it essentially a waste…



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Episode 456

How to Fix the Hot Mess of U.S. Healthcare

Medicine has evolved from a calling into an industry, adept at dispensing procedures and pills (and gigantic bills), but less good at actual health. Most reformers call for big, bold…


Why Are There Cronut Scalpers?

for a few super-foodies in New York City. But once cronut knockoffs really get going – especially outside New York – proving that everyone thinks they come from or are…



Do Easier Affairs Help Divorce Lawyers?

…fling. The service is a market intermediary for extramarital affairs. Its founder claims that, by lowering search costs for affairs, he enables people in unhappy marriages to stay married. Daum…



A Google-Wrinkle in the Name Game

Here’s a new twist to our ongoing discussion of child-naming: The Wall Street Journal reports that new parents may be choosing more “unique” names for their children in the interest…



This Is the Sound of Chinks Appearing in Armor

…sales commissions … The National Association of Realtors said it disagreed with the F.T.C.’s characterization of listing services, noting that the systems assist competition by making it easy for buyers…




Does Internet Elusive Equal Hollywood Exclusive?

Photo: Mr. Littlehand Today nearly every company and organization has a website—there are by some counts nearly half a billion of them (and a Google estimate suggested one trillion unique…



How Google Makes Us Happy in Small Ways Too

…learned what Google suggests you are searching for when you search for “recursion.” And the other day, I typed “anagram” in Ms. Google’s search box. “Did you mean,” she replied,…



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Episode 6

T. rex Skeletons

How do they emerge from the Upper Cretaceous period to end up in natural-history museums and private collections? Zachary Crockett digs for answers.

“Basic Economics”: The Lyrics

…know that “TK” works much better than “TC,” because if you need to search an article for all the “TK”‘s, they jump right out at you since that combination of…




Our Daily Bleg: How to Manage a Sales Floor?

…Feel free to give advice that doesn’t come from books, and if you’re in academia, don’t ignore the literature in your discipline. Finally, feel free to send your own blegs…



Anonymity Because

…Google news search. You’ll quickly find: A Google spokeswoman, who spoke on condition of anonymity because of the company’s policy. [A] person with direct knowledge of the [Delta/Northwest combination], who…



Burnt Pajamas Again?

…that students will cheat (or, for that matter, teachers). Consider the following snapshot from Google Trends, which compares search queries for “term paper” (in blue) and “animal rights” (in red)….




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Episode 59

Restaurant Reservations

Thanks to online booking platforms, the way we make reservations has changed — but a table at a hot restaurant on a Friday night is still a valuable commodity. Zachary…

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Episode 258

Why Uber Is an Economist’s Dream

To you, it’s just a ride-sharing app that gets you where you’re going. But to an economist, Uber is a massive repository of moment-by-moment data that is helping answer some…

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Episode 157

Why Are Japanese Homes Disposable?

In most countries, houses get more valuable over time. In Japan, a new buyer will often bulldoze the home. We’ll tell you why.

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Episode 165

The Perfect Crime

If you are driving and kill a pedestrian, there’s a good chance you’ll barely be punished. Why?

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Episode 12

Is America Ready for a “No-Lose Lottery”?

…in a savings account. We do, however, love to play the lottery. So what if you combined the two, creating a new kind of savings account with a lottery payout?…

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Episode 418

What Will College Look Like in the Fall (and Beyond)?

Three university presidents try to answer our listeners’ questions. The result? Not much pomp and a whole lot of circumstance.

Ask a College Student: A Freakonomics Quorum

…great schools: way to go, H. and L.!) Those seniors will soon start a new life. What’s in store for them? Freakonomics contributor Nicole Tourtelot put a few questions —…



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Episode 22

Why Do We Buy Things We Never Use? (Replay)

Also: why do we hoard? (Rebroadcast From Ep. 28)…

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Episode 28

Why Do We Hoard?

Also: Do you spend more time thinking about the past, the present, or the future?

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Episode 299

“How Much Brain Damage Do I Have?”

John Urschel was the only player in the N.F.L. simultaneously getting a math Ph.D. at M.I.T. But after a new study came out linking football to brain damage, he abruptly…

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Episode 440

Does Advertising Actually Work? (Part 1: TV)

Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story….

A Grain of Salt

…grain of salt). The reference is to salt being added to Pompey’s antidote to poison.”   Jim asked: How about ‘If you love somebody set them free. If they come…