Educational messaging looks good on paper but kids don’t respond to it — and adults aren’t much better.
Season 5, Episode 14
On this week’s episode of Freakonomics Radio: Why would anyone want to think like a child? Aren’t kids just sloppy, inchoate versions of us? Hardly. As Stephen Dubner and Steve Levitt describe in their book Think Like a Freak, it can be very fruitful like a child.
And then: How can we get kids to eat healthier food? Educational messaging sounds like a good idea, but kids don’t respond to it. So why not bribe them?
Season 6, Episode 7 On this week’s episode of Freakonomics Radio: Why would anyone want to think like a child? Aren’t kids just sloppy, inchoate versions of us? Hardly. As Stephen Dubner and Steve Levitt describe in their book Think Like a Freak, it can be very fruitful to think like a child. And then, how can we get kids to eat healthier . . .
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