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How to Launch a Behavior-Change Revolution

Season 7, Episode 18 This week on Freakonomics Radio: Academic studies are nice, and so are Nobel Prizes. But to truly prove the value of a new idea, you have to unleash it to the masses. That’s what a dream team of social scientists is doing — and we sat in as they drew up their game plan. Also, Steve Levitt . . .

1/4/18

Season 9, Episode 40

There are a lot of barriers to changing your mind: ego, overconfidence, inertia — and cost. Politicians who flip-flop get mocked; family and friends who cross tribal borders are shunned. But shouldn’t we be encouraging people to change their minds? And how can we get better at it ourselves? Also: a psychology professor argues that the brain’s greatest attribute is knowing what other . . .

6/4/20

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