One man’s attempt to remake his life in the mold of homo economicus.
Season 5, Episode 1
In part one (When Willpower Isn’t Enough), the Penn professor Katherine Milkman tells us about “temptation bundling,” which means pairing something you don’t want to do (but need to do) with something you love to do (but perhaps shouldn’t do). For instance: allowing yourself to watch your favorite TV show only while working out at the gym. Or eating a cheeseburger only when you go to visit your least-favorite relative. In part two (The Maddest Men of All), the iconoclastic vice chairman of Ogilvy & Mather in the U.K., Rory Sutherland, tells us how marketers use behavioral economics to get us all to buy now and think later.
Season 6, Episode 9 You have perhaps come across the phrase homo economicus, which describes a model for human behavior as seen through the lens of economics. In this hour, you’ll hear Freakonomics Radio producer Greg Rosalsky embark on a long and tortuous process to live his life like homo economicus. Is this even possible? If so, is it desirable? . . .
Season 6, Episode 38 This week on Freakonomics Radio: the biggest problem with humanity is humans themselves. Too often, we make choices — what we eat, how we spend our money and time — that undermine our well-being. Stephen J. Dubner asks, “How can we stop?” And this radio hour has two answers: think small, and make behavior change stick. To find out . . .
Season 7, Episode 12 You have perhaps come across the phrase homo economicus, which describes a model for human behavior as seen through the lens of economics. In this hour, you’ll hear Freakonomics Radio producer Greg Rosalsky embark on a long and tortuous process to live his life like this strange creature. Is this even possible? If so, is it . . .
Season 7, Episode 17 This week on Freakonomics Radio: the biggest problem with humanity is humans themselves. Too often, we make choices — what we eat, how we spend our money and time — that undermine our well-being. Stephen J. Dubner asks, “How can we stop?” And this radio hour has two answers: think small, and make behavior change stick. To find out . . .
Whether it’s a giant infrastructure plan or a humble kitchen renovation, it’ll inevitably take way too long and cost way too much. That’s because you suffer from “the planning fallacy.” (You also have an “optimism bias” and a bad case of overconfidence.) But don’t worry: we’ve got the solution.
Whether it’s a giant infrastructure plan or a humble kitchen renovation, it’ll inevitably take way too long and cost way too much. That’s because you suffer from “the planning fallacy.” (You also have an “optimism bias” and a bad case of overconfidence.) But don’t worry: we’ve got the solution.
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