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Wendy Wood

 
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How to Launch a Behavior-Change Revolution

Academic studies are nice, and so are Nobel Prizes. But to truly prove the value of a new idea, you have to unleash it to the masses. That’s what a dream team of social scientists is doing — and we sat in as they drew up their game plan.

10/25/17
44:40

How to Launch a Behavior-Change Revolution

Season 7, Episode 18 This week on Freakonomics Radio: Academic studies are nice, and so are Nobel Prizes. But to truly prove the value of a new idea, you have to unleash it to the masses. That’s what a dream team of social scientists is doing — and we sat in as they drew up their game plan. Also, Steve Levitt . . .

1/4/18

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