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Connecting the Flu Dots

…to produce various diseases and conditions. Much of the data will be gathered by sending surveys to Kaiser’s adult patients to ask them about their eating and exercise habits, past…




Smoking Habit for Sale

…this is not a hoax — after George Fox, who can you trust? — it’s an interesting exercise, although it’s unclear to me how a violation of the contract can…



And Today Is…

July 9 marks the start of Nude Recreation Week, during which you are encouraged to do household chores, exercise or telecommute in the buff . Nudist vacation destinations are reportedly…





Salvation for a Chronically Late Adopter

…a signed copy of Freakonomics, a Freakonomics yo-yo, or a Freakonomics fact-a-day calendar to the winner. One thing I learned from this exercise is that I’m not so far behind….



On the Legalization — or Not — of Marijuana

I have a favorite thought exercise: look at an issue that’s important, complex, and interesting — something like healthcare, education, or electoral politics — and pretend that you could rebuild…




StickK To Your Commitments

…it also keeps you from subsidizing a cause you despise. I’ve always wondered whether anyone would actually mail the check. If they won’t do it, the whole exercise is likely…



Never Stand in Line Again?

…by no-shows, or even competitors — but I can also see how it might make life much more enjoyable. *In keeping with our occasional renaming exercise, can we please stop…



How Late Will You Really Be?

…some numbers. The exercise underscores the needless (or maybe I should say self-interested) bias in many human delay predictions. When a home contractor says your kitchen renovation will be done…



What Would You Do With $70 Million?

…would set up a charity, and then donate about 3 to 10 percent of his endowment each year. But, he says he wants to exercise his charity in a slightly…



Do We Really Need a Few Billion Locavores?

…benefit of growing your own food only works out if you count the unquantifiables such as the sense of accomplishment, learning, exercise, suntan, etc. I very much understand the locavore…





Tell Us Your Favorite Scientists

…So I guess I’m not a good candidate for Thomas’s exercise. But maybe you are. So let’s hear your 10 favorite living scientists, as Thomas requested. Maybe we’ll get to…




Real Commitment at the OMB

…House’s Office of Management and Budget, in which Orszag talks about writing an exercise contract exactly like what my beloved stickK.com offers: “If I didn’t achieve what I wanted to,…



Buy an S.U.V., Save the Planet

exercise. We can improve fuel economy not through the onerous task of developing next-generation lithium-ion batteries but simply by getting people behind the wheels of S.U.V.’s. How? We currently measure…



"Family Values" and the Law: A Guest Post

…the defendant. To crudely sum up our various conclusions, we basically claim that the state should exercise substantial caution and indeed hostility to most attempts to distribute these benefits or…



Hall-of-Fame Incentives

…greatest expert on baseball economics, this helps explain why the Veterans Committee, composed of Hall of Famers, consistently refuses to exercise its mandate to elect previously overlooked old-timers. “Nobody wants…







Introducing: The Book of Odds

…fun exercise. Shapiro likens it to punning or metaphorical poetry: “You find a subterranean relationship between two unlike things you had never thought of before.” We hope you’ll share your…



Introducing "Applied Freakonomics"

…this exercise. So, overnight, I had increased my income by thousands. After three years of earning in the low $40,000 range, I finished that first year at $60,000 in earnings.”…




End-of-the-Year Altruists

…times when charity is particularly salient.” Yes, today is December 31. So get off this site and go find someplace to exercise your altruism, as impure as it may be….