Good news (for us at least): our new book is done! It's called Think Like a Freak. It will be published on May 13; but you can pre-order now on Amazon.com
, B&N.com, iTunes, or any of your finer online bookshops.
Think Like a Freak is, like our two earlier books, a blend of storytelling and data. But Think has a slightly different mission than Freakonomics and SuperFreakonomics. Here's how we explain it in the first chapter:
The first two books were rarely prescriptive. For the most part, we simply used data to tell stories we found interesting, shining a light on parts of society that often lay in shadow. This book steps out of the shadows and tries to offer some advice that may occasionally be useful, whether you are interested in minor lifehacks or major global reforms.
Although we tell a million stories in Think, the emphasis is usually on problem-solving:
It strikes us that in recent years, the idea has arisen that there is a “right” way to think about solving a given problem and of course a “wrong” way too. This inevitably leads to a lot of shouting—and, sadly, a lot of unsolved problems. Can this situation be improved upon? We hope so. We’d like to bury the idea that there’s a right way and a wrong way, a smart way and a foolish way, a red way and a blue way. The modern world demands that we all think a bit more productively, more creatively, more rationally; that we think from a different angle, with a different set of muscles, with a different set of expectations; that we think with neither fear nor favor, with neither blind optimism nor sour skepticism. That we think like—ahem—a Freak.