We recently put out four Freakonomics Radio episodes that developed an arc of a theme: "Reasons to Not Be Ugly," "What You Don't Know About Online Dating," "Why Marry? (Part 1)" and "Why Marry? (Part 2)." These episodes prompted a lot of interesting listener/reader replies. Here is a particularly interesting one, from a woman we'll call R.:
I recently listened to your podcast on online dating and found it fascinating -- not so much because of the economics of dating, but more how it contrasted and compared with the economics of the dating world I live in: the Orthodox Jewish semi-arranged marriages.
I grew up in upstate New York, in a village that is almost only Haredi Orthodox. The world I live in is sort of like Jane Austen, very marriage-oriented. Every girl (and boy for that matter) wants to get married, and does so in her early twenties. The systems at play to get everyone married off must fascinate an outsider. Out of my class of about sixty, about 95% got married within the first five years out of school. So far, only one girl is divorced. It's hard to quantify happiness in all these marriages but from what my friends tend to tell me, most seem very happy in their relationships. I know that the Orthodox Union has done research into the area. They collected a lot of data by surveying thousands of Orthodox couples, including Haredim, with in-depth online questionnaires. While I have not examined their data (and what a treasure trove that must be to an economist!) I think that this success in matching quickly, efficiently, and happily is due to changing the incentives you talk about in your podcast. The entire process seems to have been designed to reduce outer beauty from being the main incentive in a marriage market.