We posted a pop quiz yesterday asking you to guess the identity of a mustached man on a long flight who read and snoozed before departing in his cashmere coat. My hat is off to the wisdom of the crowds. Even with these very thin clues, and even though it took quite a while — it was the 315th guess, . . .
March 5, 2021: These bookplates are no longer available. We’re sorry for the inconvenience. I am happy to announce that after some two years of offering free signed bookplates, which turn a plain old copy of Freakonomics into an autographed copy of Freakonomics, we have finally squashed every bug in the system, and we have even caught up with demand. . . .
That is the finding of our informal “Would You Rather” poll, asking if you’d rather be arrested for embezzlement or prostitution. By a measure of nearly 4-to-1, you chose prostitution. It’s amazing what you learn about people when you have a blog. As promised, a piece of Freakonomics schwag goes to someone who wrote a particularly entertaining reply. That someone . . .
After overcoming some technical difficulties, we seem to have perfected the process by which we send out free autographed Freakonomics bookplates. This allows you to turn a common, mass-produced object into an autographed common, mass-produced object (and, thereby, a cherished keepsake). While we are not making any promises, there is a good chance that if you order a bookplate in . . .
Video It is important to never underestimate the power of free — of free anything, it seems. I have been to conferences where the typical attendee makes at least low six figures and yet is willing to stand in line to get his schwag bag. What’s in it? Some suntan lotion, a paperweight, boutique vinegar — it doesn’t really matter. . . .
I had a lunch meeting in midtown Manhattan the other day, scheduled for 1:00 p.m. When I got out of the subway at Columbus Circle, I realized that I had about 20 minutes to kill. So I went into a Borders bookstore. I picked up a book on the front table, a new non-fiction book, and became so engrossed in . . .