Why Ranking Charities by Administrative Expenses is a Bad Idea
How does one know whether a charitable donation will make an impact? For this we need a simple formula (easy to write, hard to apply):
Idea X Implementation = Bang for your buck
When I give talks about aid effectiveness, people often comment that they too think this is important. And to make sure they are supporting good charities, they always hone in on the charities’ finances to see how much goes to administrative and fundraising expenses. Charity Navigator, for example, scrubs these numbers and doles out stars to charities that don’t spend “too” much on operations.
Given the title of my book with Jacob Appel, More Than Good Intentions, many assume that they are speaking my language, and that I admire such focus on those numbers too.
But I do not. Those numbers do not tell you what is really happening.