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Grazing the Non-Commons

…us uses it up. The local paper is trying to solve the shortage by publishing the names of the biggest residential users and shaming them. I doubt this will help….




The Ultimate Telemarketing Database

…— and sell the results to telemarketers? The government could charge each telemarketer $1,000 for search results of up to 1,000 names. Bronze members ($100,000 annually) would also get a…




The other Levitt children

…to right: Sophie (1), Nicholas (2), Olivia (5), and Amanda (5). Sophie’s name, for the record, was taken from the list of Freakonomics-approved names in Chapter 6 of the book….




Toronto's Punny Business

As much as we love aptonyms on this blog, we also appreciate a cleverly named store (not, however, all those horrible names for hair salons — Hair Port, Shear Elegance,…



What Car Thieves Think of the Club

…businessperson, do you regularly engage those who wish to do you harm? If you are an intellectual, do you regularly sit down with those who wish to call you names?…



This Week in Aptonyms

In keeping with our aptonym tradition, a bunch of helpful readers have sent in good examples of people whose last names go well with their professions. To wit: From a…






Rubbish With Your Name On It

| A shop owner in England is tackling the litter problem in her neighborhood by marking sweets wrappers and drink bottles with the names of the children buying them. This…



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Episode 572

Why Is There So Much Fraud in Academia?

Some of the biggest names in behavioral science stand accused of faking their results. Last year, an astonishing 10,000 research papers were retracted. We talk to whistleblowers, reformers, and a…



.XXX Websites

…will managers of porn sites want to use these domain names? If they believe the ensnarement argument, it would be a bad strategy for them to adopt the .xxx suffix….




What a Heavenly Name

…from 8 instances in 1999 to 4,457 last year. “Of the last couple of generations, Nevaeh is certainly the most remarkable phenomenon in baby names,” said Cleveland Kent Evans, president…





Another Way to Encourage Voting

How about … publishing the names and addresses of people who don’t vote? Nothing like a little shaming offensive to boost voter turnout, right? Well, in this case it’s complicated…




The Macro Wars … Or Not

…(The headline-grabbing names, such as Krugman, Cochrane, Stiglitz, DeLong, Prescott, or Lucas, are all of an earlier vintage.) If Narayana is right, then perhaps the future is brighter than the…



A day in the life of Freakonomics email

…the refund California officials asked Enron to issue for price gouging. Directly beneath their introduction, the transcripts appear, but now the two traders are “Kevin” and “Bob.” The names Bob…



"Unbranding" in the Arizona GOP

…to easily win primaries and get their names on the ballot for November. Complaints about spurious candidates have cropped up often before, though never involving an entire roster of candidates…




Reading About Kids and Economics

…the Fairy Godmother discovered that their vaults were not full of gold, but ordinary straw. All seemed lost until Santa Claus and his helpers, men with implausible fairytale names such…