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The Maddest Men of All Full Transcript

This is a transcript of the Freakonomics Radio podcast “The Maddest Men of All“ [MUSIC: Pearl Django, “Almost Home” (from Collected Original Compositions)] Rory SUTHERLAND: I’m Rory Sutherland. I’m the vice chairman of Ogilvy and Mather in the U.K. Stephen J. DUBNER: Now, that is a pretty impressive title. But we should say that you […] Read More »



New Miracle Sleep Aid Discovered!

From a podcast listener named Jessica Graham in Sydney, Australia: My name is Jess and for most of my adult life I have been afflicted by various forms of sleeplessness. Would I call it insomnia? I don’t know if it could be classified as clinical insomnia, but all I can say is up until a […] Read More »



Hacking the World Bank Full Transcript

This is a transcript of the Freakonomics Radio podcast “Hacking the World Bank” [MUSIC: The Diplomats of Solid Sound, “Soul Slaw” (from Instrumental, Action, Soul)] Stephen J. DUBNER: Back in 2012, Jim Yong Kim was minding his own business, carrying out his duties as president of Dartmouth College. He was in his third year there. Then […] Read More »



Is There a Better Way to Fight Terrorism? Full Transcript

This is a transcript of the Freakonomics Radio podcast “Is There a Better Way to Fight Terrorism?” [MUSIC: Carson Henley, “Fire” (from 100 Hours)] Stephen J. DUBNER: Next week, the White House is planning to host a Summit on Countering Violent Extremism. It was originally scheduled for last year but got delayed – and then put […] Read More »



Lend Your Voice to Freakonomics Radio

We’re working on an episode about behavior change — essentially, how to get yourself to do the things you should be doing but often don’t. It revolves around the fascinating research of Katy Milkman at Penn. For example, she and her colleagues have noted a “Fresh Start Effect”:

The popularity of New Year’s resolutions suggests that people are more likely to tackle their goals immediately following salient temporal landmarks. … We propose that these landmarks demarcate the passage of time, creating many new mental accounting periods each year, which relegate past imperfections to a previous period, induce people to take a big-picture view of their lives, and thus motivate aspirational behaviors.

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How Efficient Is Energy Efficiency? Full Transcript

This is a transcript of the Freakonomics Radio podcast “How Efficient Is Energy Efficiency?” [MUSIC: The Civil Tones; “Onions Only” (from Rotisserie Twist)] Stephen J. DUBNER: Today we’ll be hearing from an environmental economist. Now, that very title may strike you as a bit… oxymoronic? Arik LEVINSON: Economists are interested in, what is the right […] Read More »



How Safe Is Your Job? Full Transcript

This is a transcript of the Freakonomics Radio podcast “ How Safe Is Your Job?” [MUSIC: Nicholas Tremulis; “Juju’s Farewell” (from Little Big Songs)] Richard LIEBERMAN: In terms of home entertainment in the late 19th century and into the 20th century, the piano was the focus. Stephen J. DUBNER: That’s Richard Lieberman. LIEBERMAN: I’m professor […] Read More »



Someone Else’s Acid Trip Full Transcript

[MUSIC: Greg Ruby Quartet, “Swing for Dudley” (from Look Both Ways)]   Stephen J. DUBNER: It’s time for another edition of our FREAK-quently Asked Questions – that’s when we run a set of fixed questions past some noteworthy guest. The first time out, we talked to Boris Johnson, the Mayor of London:   Boris JOHNSON: […] Read More »