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Melissa Lafsky

“Why Your Kid Won’t Get Into College: A Twelve-Part Series”

We couldn’t help but notice that the New York Times has devoted an awful lot of column inches recently to the brutal process that teens face when applying to the country’s most prestigious colleges. Looks like we weren’t the only ones who noticed: To the Editor: I have noticed several articles in The Times on how difficult it is to . . .

5/30/07

The FREAKest Links: “CSI” Surveys and Octogenarian Punning Edition

Turns out the “CSI” effect on the criminal justice system may not be quite as severe as we thought. Michigan Circuit Judge and Eastern Michigan University criminology professor Donald E. Shelton has published a paper indicating that the TV show’s effects on jurors may be exaggerated. The data, consisting of a survey of 1,027 jurors called for duty in a . . .

5/29/07

“Lucky 8s” Extend to Stock Trading in China

Last week, The Wall Street Journal ran a front-page article by James T. Areddy about the influence of numerology on Chinese stock trading. As we’ve blogged about before, belief in lucky numbers is a huge aspect of Chinese culture. The article highlights how the value of a stock can hinge on the presence of “lucky 8s” in numeric ticker symbols . . .

5/29/07

The FREAKest Links: Rotten Chicken and Personal Debt Edition

Repulsed by that six-inch centipede? Or are you simply being reminded of your own inevitable demise? A study led by Cathy Cox, a graduate student in the Department of Psychological Sciences at the University of Missouri-Columbia, determined that people find certain things disgusting because they make apparent our “vulnerability to death.” Food for thought next time you find yourself eating . . .

5/24/07

A Close-Up on Chinese Gold Farming

A reader named Patrick Bateman told us about a work-in-progress documentary on the subject of “Chinese gold farming,” or the practice of harvesting virtual assets in computer games in order to sell them for real money. Produced and directed by Ge Jin, a communications PhD. candidate at U.C. San Diego, the film explores the inner workings of these farms, most . . .

5/23/07

The FREAKest Links: Tomatoes, Sex Offenders and Wonders of the World Edition

More bad news on prostate health: The latest study by researchers at the National Cancer Institute found that lycopene, the antioxidant widely hailed as a prostate cancer inhibitor, may actually increase the cancer risk. In a study of more than 28,000 men, researchers found no significant correlation between incidents of prostate cancer and the concentration of lycopene in the subjects’ . . .

5/22/07

Stockpickr Strikes Again

Once again, James Altucher has turned some recent blog posts into Freakonomics stock portfolios. Here is his most recent column from TheStreet.com, picking up on Dubner’s post about corporate thinking about global warming and Levitt’s take on risks of global warming vs. a global pandemic.

5/22/07

The FREAKest Links

A study by University of Toronto assistant professor of organizational behavior Jennifer Berdahl found that, contrary to the conventional belief that a woman’s acting “feminine” in the workplace leads to sexual harassment, just the opposite may be true. Berdahl’s paper concluded that women who “act like men” are more likely to experience harassment, possibly because of the conduct’s use as . . .

5/21/07

The Economics of Martha Stewart Living

BusinessWeek recently reported on the creative product-placement deals that daytime TV shows employ. The highlight of the article is Martha Stewart — the self-described “most trusted guide to stylish living” — discussing with pure candor her capitalizing ways: “I like to inform people about good things.” Stewart’s syndicated NBC show, which airs daily at 4 PM, is currently lagging in . . .

5/21/07

The FREAKest Links

A new study from decision scientists at Carnegie Mellon University and the RAND Corp. suggests that quality of life may be directly related to decision-making ability (a point further dissected in Dan Gilbert‘s Stumbling on Happiness, which Levitt has discussed before). From the San Francisco Chronicle: A study by credit- and fraud-reporting agency Fair Isaac Corp. reveals that Internet advertisers . . .

5/18/07

The Rise of the Black Book Club

Given that the publishing industry has a tendency to flail when it comes to marketing research, here’s a heartening consumer trend: The Wall Street Journal has reported that book clubs targeting African-American readers have exploded in popularity, even while traditional book clubs are foundering. As of December, the Black Expressions book club had 460,000 members, a substantial rise over the . . .

5/18/07

The FREAKest Links

The British Psychological Society Research Digest addresses the question of how bilinguals switch between languages without mixing up words. It examines a report by the Rudolph Magnus Institute stating that, as an accidental result of brain surgery to cure epilepsy, two bilingual patients appear to have had their “language switches” accidentally flipped. The potential costs of HPV just got a . . .

5/17/07

The Truth About the Seven-Percent Rule

The New Yorker’s James Surowiecki recently devoted a column to the notorious “Seven Percent Rule.” For those unfamiliar with the phrase, it refers to the assumption that after a company announces major layoffs, its stock price will rise roughly 7% in an apparent correlation between employee downsizing and Wall Street enthusiasm. Surowiecki notes, however, that the rule’s validity took a . . .

5/17/07

The FREAKest Links

Our own Gary Langer analyzes polls on recently departed conservative icon Jerry Falwell taken over his lifetime. The results can be summarized as follows: “Popularity with most Americans was not among the Rev. Jerry Falwell’s achievements.” In a development on the link between motherhood and happiness, Science Daily profiles a study done by the U. Michigan Institute for Social Research . . .

5/16/07

If I Ask You About Doing Something, Will You Do It?

A recent study by the ad agency BBDO Worldwide links habitual behavior to product brands. While the findings — that people adopt daily rituals like tooth brushing or midday snacking and typically stick to the same brands while performing them — aren’t very surprising, the methodology is impressive: nine months of ethnographic research in 26 countries, 2,500 hours of documented . . .

5/16/07

More on Street Names and Property Values

A while ago Levitt posed the question of whether the name of a street (such as “Pleasant Avenue” or “Massacre Lane”) could have an effect on the price of its real estate. Now, it turns out, there’s more data on the subject: The Edmonton Journal reports that a study by a Canadian real-estate analyst found a “a small but noteworthy . . .

5/15/07

Outsourcing Journalism?

Pasadena Now, a news Web site devoted to local coverage of the Pasadena region, has taken the term “outsourcing” to new heights, hiring two reporters in India (one of whom graduated from the UC Berkeley Graduate School of Journalism) to cover the goings-on of the Pasadena City Council from 9,000 miles away. The goal, according to editor and publisher James . . .

5/14/07

Is the “Five-Second Rule” a Myth?

Harold McGee, also known as the New York Times’ “Curious Cook,” has an article about a new paper from a Clemson University research group led by Paul Dawson on the validity of the “five-second rule” — the old adage that if you drop food on the floor but pick it up within five seconds, it’s okay to eat it. According . . .

5/14/07

The Immutable Influence of Mothers

Here’s an agreeable way to usher in Mother’s Day: A study released by The University of Melbourne’s School of Behavioural Science shows that a significant number of college students consider their mothers to be the single most significant person in their lives. Out of a survey of university freshmen, 40% listed their moms as the most important and influential person . . .

5/11/07

More Commentary From Gary Langer

Today, ABC News director of polling and Freakonomics.com guest blogger Gary Langer offers an interesting breakdown of recent poll numbers on a particularly timely topic: Whether a pro-abortion stance by a Republican candidate (in this instance, Rudy Giuliani, whose position on the issue has been cited as a major hurdle in his pursuit of the presidential nomination) will in fact . . .

5/11/07

The Surprising Economics of Aviation

The New York Times had a great piece yesterday on Steven Udvar-Hazy, founder and chief executive of the International Lease Finance Corporation and one of the most powerful figures in commercial aviation. His business model consists of buying and leasing a massive fleet of planes to the majority of the world’s major airlines — “massive” meaning, in this case, “larger . . .

5/11/07

Saving the World Through Distributed Computing

A reader named Andrew Gendreau recently wrote in on the topic of distributed computing, which refers to a method of computer processing in which different parts of a program run simultaneously on two or more computers while they communicate with each other over a network. According to Wikipedia (whose reliability is imperfect but often commendable), distributed computing differs from networking . . .

5/10/07

A Google-Wrinkle in the Name Game

Here’s a new twist to our ongoing discussion of child-naming: The Wall Street Journal reports that new parents may be choosing more “unique” names for their children in the interest of making them more prominent in Google searches. While a name like “Jason Smith” is easily swallowed up in the search-engine depths, a first name like “Kohler” or “Stella” is . . .

5/10/07

Bill O’Reilly’s Bullying Now In Hard Data

Via Carl Bialik, The Wall Street Journal‘s Numbers Guy: Indiana University assistant professor of journalism Mike Conway has released a report calculating the number of times Bill O’Reilly used name-calling and other so-called “propaganda techniques” on his show. The data were gathered by volunteers who catalogued 105 episodes of O’Reilly’s two-minute “Talking Points Memo,” tallying the use of seven rhetorical . . .

5/9/07

De-Incentivizing Virtual Rape

As reported by Wired’s Regina Lynn: Controversy is brewing in virtual reality world Second Life over the occurrence and potential illegality of online rape. The 3-D virtual world, built and owned by its more than 6 million users, currently allows members to engage in a wide range of sexual activities. You can buy S&M gear and solicit strippers, escorts, and . . .

5/9/07

Is CSI Changing The Criminal Justice System?

Last week’s New Yorker “Annals of Law” column dealt with the increased public interest in forensic crime investigations in the wake of TV shows like CSI. Written by the excellent Jeffrey Toobin, the article looks at how the show’s popularity has mainstreamed and glamorized forensic analysis to the point of altering criminal trials. (Here’s a summary, though the full piece . . .

5/8/07

The Wall Street Journal Schools Us on Web Subscriptions

A while back, Levitt wondered why the Wall Street Journal charges for its online version while other papers generally offer their content ice for free. Sure enough, we have an answer. Walter E. Hussman Jr., publisher of the Arkansas Democrat-Gazette, has an editorial in today’s Journal (available for free!) titled “How to Sink a Newspaper.” It offers a detailed explanation . . .

5/7/07

Incentivized Potter-ing: Amazon Runs Harry Potter Pre-Order Contest

The final installment in the Harry Potter series is near (much to the dismay of its profiting publisher), and the release date for lucky No. 7 is fast approaching. Meanwhile, Amazon.com is marking the occasion by running a contest called “The Harry-est Town in America.” Whichever town pre-orders the most copies of Harry Potter and the Deathly Hallows will receive . . .

5/7/07

Hello Hal: A Note From Your Editor

Greetings, Freakonomics community! This is your friendly neighborhood web editor, Melissa. Starting today, while Steven and Stephen will continue to post the same high-brow discussions of crack dealing, cheating, gold-digging and online poker that have long graced this site, I’ll also be posting under the eponymous apple/orange. So keep sending your good ideas to levittdubner (at) freakonomics (dot) com. The . . .

5/4/07

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