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When Freakonomics.com was launched in 2005, it was essentially a blog (c’mon, blogs were a thing then!). The first Freakonomics book had just been published, and Stephen J. Dubner and Steven D. Levitt wanted to continue their conversation with readers. Over time, the blog grew to have millions of readers, a variety of regular and guest writers, and it was hosted by The New York Times, where Dubner and Levitt also published a monthly “Freakonomics” column. The authors later collected some of the best blog writing in a book called When to Rob a Bank … and 131 More Warped Suggestions and Well-Intended Rants. (The publisher rejected their original title: We Were Only Trying to Help. The publisher had also rejected the title Freakonomics at first, so they weren’t surprised.) While the blog has not had any new writing in quite some time, the entire archive is still here for you to read.

Thanks to Freakonomics Blog Readers (Sort of), the Gneezy and List Book Finally Has a Title

A while back we held a contest for the new popular economics book written by Uri Gneezy and John List. The authors and their publishers picked some of their favorite title suggestions and then we ran a beauty contest to determine which title was most popular among blog readers. The deal was that the person who proposed the winning title would get $1,000. Another $1,000 was to be split between randomly selected beauty contest participants.

Before I tell you which title won, let me tell you about the naming of Freakonomics. We had such an impossibly hard time coming up with a good name until my sister Linda came up with “Freakonomics.” To make a long story short, the publishers hated that name for a long time, but finally gave in. The rest is history. Of course we were all just guessing — it would have been nice to have data, the way Uri and John did.

So what do the data say? The winner of the beauty contest, with 33 percent of the votes, was The Carrot that Moved A Mountain: How the Right Incentives Shape the Economics of Everyday Life. Congratulations to Ivy Tantuco who proposed that title and collected the $1,000 prize.(Congratulations also to Jenna Dargie and Melinda Reiss, who were the randomly chosen beauty contest winners and pocketed $500 each.)


A New Tool for Estimating College Costs

Last year, we did a podcast on college tuition which discussed the growing gap between a college’s “sticker price” and the actual tuition paid by low- and middle-income working families.  In order to demystify this gap — and help low-income families understand that many expensive private colleges are actually well within their reach — Wellesley College has just released a “Quick College Cost Estimator” calculator.

“The conversation that takes place around college costs is largely misguided,” Phillip B. Levine, an economics professor at Wellesley, told David Leonhardt of the Times. “People focus only on the sticker price. The sticker price is a meaningful statistic for roughly 40 percent of our students. The majority of our students are receiving financial aid, and for them the sticker price is an irrelevant number.”  While The College Board and Harvard have similar calculators, Leonhardt likes the simplicity of Wellesley’s version. “The larger point is that Wellesley’s calculator is a significant step in the growing effort to spread accurate information about college costs,” writes Leonhardt.  “As Mr. Levine says, the widespread misunderstanding of tuition ‘clos


Is Twitter Making Kids Smarter?

In the Globe and Mail, Clive Thomas argues that all the time kids spend on Facebook, Twitter, and blogs may be making them better writers and thinkers.  Thomas cites the work of Andrea Lunsford, an English professor at Stanford, who recently compared freshman composition papers from 1917, 1930, 1986, and 2006 and found that, while the average rate of errors hasn’t changed much since 1917, students today write longer, more intellectually complex papers:

In 1917, a freshman paper was on average only 162 words long and the majority were simple “personal narratives.” By 1986, the length of papers more than doubled, averaging 422 words. By 2006, they were more than six times longer, clocking in at 1,038 words – and they were substantially more complex, with the majority consisting of a “researched argument or report,” with the student taking a point of view and marshalling evidence to support it.

“Student writers today are tackling the kinds of issues that require inquiry and investigation as well as reflection,” Prof. Lunsford concluded.


A Tom Collins By Any Other Name …

Marc Resnick, a professor of human factors and information design at Bentley University, writes to say:

I came across this fantastic aptonym today and as a major Freakonomics fan I had to share it with you: A research team at U.C.-Davis just published a study on the chemical fingerprints of American whiskeys.  And the lead researcher is Tom Collins. 

To be fair, the scholar’s name is Thomas Collins (he is director of the university’s Food Safety and Measurement Facility), and we don’t know if he really goes by Tom.* Furthermore, Tom Collins the drink is made with gin, which isn’t a whiskey, the beverage under study here. But still … fantastic. Thanks, Marc.

*Prof. Collins, please drop us a line and let us know if you do.


Why Something Won't Sell, Even at Fire-Sale Prices

Deuteronomy 28:68 states “ye shall sell yourselves unto your enemies for bondmen and for bondwomen, and no man shall buy you.”  Oh dear, even at a price of zero, supply would exceed demand.  (Josephus noted that there were so many slaves on the market when the Romans destroyed Jerusalem in 70 C.E. that many couldn’t be sold even at fire-sale prices.) 

Why not buy a slave at no cost?   The answer, presumably, is that potential buyers already owned so many low-priced slaves that they believed that another slave’s marginal product would fall short of his or her upkeep.  The variable cost of maintaining the slave must have exceeded his/her output.  Is there a contemporary analogy to teaching assistants?


The Millennium Ethical Fallacy: Why Ignore Future Children?

Economist Jeffrey Sachs, the force behind the Millennium Villages Project, is in the news as a book chronicling his efforts is released – Nina Munk’s The Idealist: Jeffrey Sachs and the Quest to End Poverty.  You can read about it in the Wall Street Journal, or read excerpts in the Huffington Post.  Sachs’s project is a major effort at a new way to fight poverty in Africa, as Joe Nocera, writing in The New York Times, explains:

The quest began in 2005, when Sachs, who directs the Earth Institute at Columbia University, started an ambitious program called the Millennium Villages Project. He and his team chose a handful of sub-Saharan African villages, where they imposed a series of “interventions” in such areas as agriculture, health and education. The idea was that these villages would show Africa — and the world — how the continent could loosen the grip that extreme poverty had on so many of its people.

Sachs admirably raised millions, drew attention to efforts to alleviate poverty around the world, and launched Millennium Villages in several countries. However, the reviewers hone in on the book’s discussion of many of the difficulties, such as drought, disease, locals who resisted the idea of selling their prized camels at the new markets set up for them, or locals who used the anti-malarial bednets on their goats rather than their children.


How Does the Value of Driving Differ Across States?

Michael Sivak, a transportation scholar at the University of Michigan whose work has appeared on this blog before, released a new study on inter-state variations in economic activity per unit of driving.  His findings are interesting and reflect significant differences in GDP per distance driven among U.S. states:

In 2011, the highest GDP per distance driven was in the District of Columbia ($30.04/mile, followed by Alaska, New York, Connecticut, and Delaware. The lowest GDP per distance driven was in Mississippi ($2.51/mile), followed by Alabama, New Mexico, Arkansas, and Oklahoma. The median value was $4.66/mile. In comparison, the standard federal reimbursement rate for fixed and variable costs of operating an automobile in 2011 was $0.51/mile.

From 1997 to 2011, the largest absolute increase in GDP per distance driven (with GDP measured in current dollars) was in the District of Columbia (+$14.95/mile), followed by Alaska, New York, Delaware, and Oregon. The smallest increase was in Mississippi(+$0.67/mile), followed by Alabama, Michigan. Florida, and New Mexico.


Speaking Very Ill of the Dead

In our “Legacy of a Jerk” podcast, we discussed (among other things) the injunction against speaking ill of the dead. It featured an interview with a daughter of a woman named Carole Roberson, whose obituary stated that she was “a difficult mother and a horrendous mother-in-law.” That said, the obituary also said that “she will STILL be missed.”

Several readers have now sent us this A.P. article about an obituary for a Nevada woman named Marianne Theresa Johnson-Reddick. She makes Carole Roberson sounds like an angel.

“On behalf of her children who she abrasively exposed to her evil and violent life, we celebrate her passing from this earth and hope she lives in the after-life reliving each gesture of violence, cruelty and shame that she delivered on her children,” the scathing obituary begins. … [It] was written by Johnson-Reddick’s adult children, whose horror stories prompted Nevada to become one of the first states to allow children to sever parental ties back in the 1980s. …


Women and Philosophy

In our podcast “Women Are Not Men,” we explored why Wikipedia has such a low percentage of female editors. John Riedl, the researcher who studied the Wikipedia gender gap (and who passed away this summer), had this to say:

RIEDL: We know from a bunch of psychology studies that women tend to be made more uncomfortable by conflict than men are made uncomfortable by conflict. And so one of the ideas is maybe in Wikipedia where the fundamental nature of the site is that if you want to correct what someone else has done, the way you do that is you delete it and write them a really mean message. Well, maybe that’s creating a culture of conflict that is driving women away. They just don’t find it a place they enjoy being, and so they go places where they’re happier.

An op-ed by Linda Martín Alcoff in The New York Times reports a similar discussion in the field of philosophy, where only 16.6 percent of professors are women, and none are women of color.


The Laws of Attraction

The BPS Research Digest offers a quick guide to the psychology and science of human attraction.  Their dating suggestions — based on real studies — are:

  • Dress like the person you want to date.
  • Use the power of touch.
  • Use a popular pseudonym. 
  • Wear red.
  • Make strategic use of mimicry and temperature.
  • You are not hot as you think when you’re drunk.
  • Make strategic use of your friends.

    • The Gender Gap in Organ Donors in Taiwan

    Al Roth reports on an interesting gender gap in Taiwan: according to an article in Focus Taiwan, “Of the 620,000 people on Taiwan’s organ donation list, 65 percent are women…”  The article goes on to point out that:

    The trend is more pronounced in the largest demographic of organ donors, those aged 21-50, which features 2.2 times more women than men, Wu [Ying-lai] said, based on an analysis of the 223,250 people who have signed up for the national organ donation program in the past 10 years.

    Looking at the data more closely, the largest groups of donors are women aged 31-40, followed by women aged 41-50, women aged 21-30, men aged 31-40, and men aged 41-50, she noted.


    The Wednesday Lecture Tradition

    I get invitations to guest lecture at English universities on Wednesdays, but almost never for Wednesdays in the U.S. I didn’t know why this difference exists, until one of the inviters mentioned that many English universities keep Wednesday afternoons free of regularly scheduled classes, historically so students can engage in inter-scholastic athletics.  Universities thus have created a positive coordination externality.

    We economics professors don’t engage in these athletic endeavors, but the athletic coordination creates a positive externality for economists:  In scheduling seminars, we know that most faculty members at other universities are free to visit, and most of our colleagues should be available to attend the seminar. (HT: NT)


    An On-Field NFL Death: We Stand Corrected

    From a reader named Eric Geyer:

    I was listening to one of your first podcasts, “The Dangers of Safety.” In the podcast, you say “There hasn’t been a single on-field death in the NFL.”

    This isn’t completely true — there has been one, I remember it from when I was a kid. A player for the Detroit Lions named Chuck Hughes collapsed and died in the field in 1971. This doesn’t invalidate your point from the story — his death was not related to a football injury, but was caused by a heart attack.

    Anyway, in case no other overzealous pedant hadn’t pointed this out, I thought you would like to know 🙂

    Thanks, Eric.


    Are Tenured Professors Better Classroom Teachers?

    The argument over tenure for university professors is a long and boisterous one. 

    Levitt, for one, is in favor of abolition. If you are on that side of the argument as well, you may be pleased to read a new working paper by David Figlio, Morton Schapiro, and Kevin Soter (all associated with Northwestern, in one capacity or another) called “Are Tenure Track Professors Better Teachers?” (gated, sorry). Short answer (in their study, at least): no.

    The abstract:

    This study makes use of detailed student-level data from eight cohorts of first-year students at Northwestern University to investigate the relative effects of tenure track/tenured versus non-tenure line faculty on student learning. We focus on classes taken during a student’s first term at Northwestern, and employ a unique identification strategy in which we control for both student-level fixed effects and next-class-taken fixed effects to measure the degree to which non-tenure line faculty contribute more or less to lasting student learning than do other faculty. We find consistent evidence that students learn relatively more from non-tenure line professors in their introductory courses. These differences are present across a wide variety of subject areas, and are particularly pronounced for Northwestern’s average students and less-qualified students.


    How Google Fights Obesity

    Last year, Google realized that its employees were eating too much free candy — M&Ms, specifically.  So the company conducted a little experiment, and carefully tracked the results. Cecilia Kang, writing in the Washington Post, summaries:

    What if the company kept the chocolates hidden in opaque containers but prominently displayed dried figs, pistachios and other healthful snacks in glass jars? The results: In the New York office alone, employees consumed 3.1 million fewer calories from M&Ms over seven weeks. That’s a decrease of nine vending machine-size packages of M&Ms for each of the office’s 2,000 employees.

    The company has conducted similar experiments in an effort to reduce consumption of sugary drinks and encourage employees to consume less calories in the company’s cafeterias.  “With a company as big as Google, you have to start small to make a difference. We apply the same level of rigor, analysis and experimentation on people as we do the tech side,” says Jennifer Kurkoski, a member of Google’s HR team.


    Emily Oster Answers Your Pregnancy Questions

    Last week, we solicited your questions for economist Emily Oster, a Freakonomics favorite and author of the new book Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong-and What You Really Need to Know.  Oster’s answers are below and address everything from how fertility declines with age to whether pregnant women can still safely indulge in caffeine, fish, and transatlantic travel.  A big thanks to Emily — and to all of you for your excellent questions.


    Women as "Vessels of Reproduction"

    These aren’t my words. Listen to John R. Beard, who runs the Department of Ageing and Life Course for the World Health Organization:

    “To some extent, we treat women as vessels of reproduction, and once they’ve done that we don’t pay much attention to them.”

    That’s from Don McNeil‘s Times article about women’s life expectancy:

    Life expectancy for women who live to age 50 is going up around the world, but poor and middle-income countries could easily make greater gains, according to a new World Health Organization report.

    Heart disease, stroke and cancer kill most women over 50, said Dr. John R. Beard, director of the W.H.O.’s department of aging, so countries should focus on lowering blood pressure with inexpensive drugs and screening for cervical and breast cancer. Those diseases can be prevented or treated, said Dr. Beard, who was also an author of the study, which was published in the Bulletin of the World Health Organization.

    Related (if barely): Ronald Coase has died at age 102.


    Is It Biology?

    A very nice new paper (IZA Discussion Paper 7575) by Anne Gielen, Jessica Holmes and Caitlin Myers asks whether testosterone, which generates masculine traits, contribute to male-female differences in labor-market outcomes.  The research innovation is to look at earnings differences between female twins, distinguishing those who had male twins (and thus were exposed to testosterone in utero) and those who had a twin sister (and thus were not exposed).  There are no significant differences in earnings; if anything, the female twins exposed to testosterone earned slightly less than women with a female twin.  Biology may matter; but this simple experiment should increase one’s belief that culture is more important.


    Try Your Hand at Economic Forecasting

    Think you can do a better job at predicting the economic future than all those economists and pundits?  Here’s your chance to prove it:

    Members of the public are being encouraged to take on the Bank of England by betting on the U.K.’s future inflation and unemployment rates.

    Free-market think tank the Adam Smith Institute on Wednesday launched two betting markets in an attempt to use the “wisdom of crowds” to beat the Bank of England’s official forecasters. Punters can place bets on what the rate of both U.K. inflation and unemployment will be on June 1, 2015.

    Sam Bowman, the research director of the Adam Smith Institute, believes the new markets will “out-predict” official Bank of England predictions.  “If these markets catch on, the government should consider outsourcing all of its forecasts to prediction markets instead of expert forecasters,” he said.


    A New Way to Deal With Telemarketing Calls

    A man in the U.K. is charging telemarketers for calling him. From BBC News:

    A man targeted by marketing companies is making money from cold calls with his own higher-rate phone number.

    In November 2011 Lee Beaumont paid £10 plus VAT to set up his personal 0871 line – so to call him now costs 10p, from which he receives 7p.

    The Leeds businessman told BBC Radio 4’s You and Yours programme that the line had so far made £300.

    Phone Pay Plus, which regulates premium numbers, said it strongly discouraged people from adopting the idea.

    Beaumont says that he’s following the rules of premium numbers by informing all telemarketers exactly how much they’re being charged for calling him, and suggesting they email him if they don’t like the charges.

    (HT: James Kraft)


    Autonomous Vehicles, Where Are You?

    “The African region has 2 percent of the world’s registered vehicles but a disproportionate 16 percent of the world’s road traffic deaths,” said Tami Toroyan, a technical officer in the department of violence and injury prevention at the World Health Organization in Geneva.

    We’ve talked in the past about the massive potential upsides of self-driving vehicles. Just this week came word that Nissan hopes to bring autonomous vehicles to the market by 2020. If you read this heartbreaking Times article by Nicholas Kulish about a series of bus crashes in Kenya (from which the quote above is taken), you may be ready for such vehicles even sooner.

    There are of course many barriers to get past before the world is ready for autonomous vehicles — yes, there will be lawsuits of all kinds and yes, professional drivers all over will protest the loss of jobs and yes, there will be people who trust a human driver more than a computer driver — but I do wouldn’t be shocked if my grandchildren grow up in a world where “driving a car” seems like something that cavemen used to do.


    How Many Years Does It Take to Learn to Be a Lawyer?

    President Obama recently proposed an interesting solution to the skyrocketing cost (and declining popularity) of law school: make it shorter:

    “This is probably controversial to say, but what the heck, I’m in my second term so I can say it,” Obama said during a stop at the State University of New York at Binghamton. “I believe, for example, that law schools would probably be wise to think about being two years instead of three years because [….] in the first two years young people are learning in the classroom.”

    In the third year, he said, “they’d be better off clerking or practicing in a firm, even if they weren’t getting paid that much. But that step alone would reduce the cost for the student.”

    The Daily Dish reports on various responses to Obama’s suggestion.  For example, law professor Matt Bodie wonders if the change would really decrease costs:


    Is Our Content Too Depressing?

    A Freakonomics Radio listener named Sudha Krishna writes with an e-mail titled “Praise and Concern.”

    The praise is very nice — she finds the show “informative, entertaining, and lots of fun,” etc. — but it is the concern that most interests me. As she writes:

    I confess I often find Freakonomics Radio depressing. While I am a believer in the power of “unintended consequences,” I find your story selection (and I am a consistent and attentive listener) depressing and discouraging. The stories tend to be focused on (and I am being a wee bit reductive) “good intentions leading to bad consequences (or at very least awry).” The consistent lesson of every episode — a nod to the supremacy of the market and the inexorable power of incentives (not sure about that lesson either). Rarely do you explore the opposite — bad intentions resulting in good consequences. Does such an example exist? One curious listener of Freakonomics Radio wants to know. 

    I could probably quarrel a little bit with Sudha — at least some of our shows are about some interesting solution to a problem, or at least an explanation for why such a problem exists. And I tend to think that Levitt and I are borderline extreme optimists, at least on many dimensions. But I get her point. The pattern she identifies is definitely a pattern.

    So,  in the interest of learning to think more broadly, I would love to identify some great ideas or stories about “bad intentions resulting in good consequences,” as Sudha puts it. Please leave your very best ideas (or even your mediocre ones) in the comments section below. Thanks to you and especially to Sudha.


    The Dangers of Being a Creature of Habit

    Blane Nordahl is very good at stealing high-end silver from old homes all over the U.S. He is also, however, a creature of habit. His methodology is so constant, and so distinct, that if a bunch of silver starts to disappear, it becomes obvious to those who know his m.o. that Nordahl is responsible. Then he is hunted down, arrested, and sent to prison for a while — after which he is released and goes right back to his stealing ways.

    Back in 2004, I wrote a long article about Nordahl for The New Yorker. There were two detectives who knew just about everything about Nordahl: Cornell Abruzzini, then of the Greenwich, Conn., police force; and Lonnie Mason, a retired New Jersey detective. Abruzzini is still a cop in Connecticut; Mason is still retired. But that didn’t stop Mason from contributing to the last manhunt for Nordahl, helping police departments across the south gather evidence against him. This resulted in the re-arrest of Nordahl early yesterday. The New York Times has the whole story on its front page today, written by Kim Severson.

    If you are a TV or movie producer thinking about hijacking this story, you should note that Law and Order already did it (“ripped from the headlines” indeed).


    Trader Joe's vs. Pirate Joe's

    Vancouver is one of the world’s most lovely and livable cities.  It sits on a glittering Pacific inlet at the base of dramatic mountains, has a temperate, mild climate, and a diverse and affluent population.  But for people who love to eat, it has one glaring flaw. There is no Trader Joe’s. [Related: do you know who own’s Trader Joe’s?]

    That has always rankled Vancouverite Michael Hallatt. So much so that a couple of years ago Hallatt decided to open a store in the affluent Vancouver neighborhood of Kitsilano. He named it “Pirate Joe’s.” Hallatt stocked his new store by making frequent trips across the border to Trader Joe’s around the city of Bellingham, Washington. Hallatt spent over $350,000 on Trader Joe’s items, including Charmingly Chewy Chocolate Chip Cookies, Milk Chocolate Covered Potato Chips, Gluten Free Rice Pasta, and Tea Tree Tingle Conditioner. Hallatt marks the products up by a couple of bucks and puts them on the shelves of Pirate Joe’s, where hungry Vancouverites have been snapping them up.

    Which sounds like a decent business for Hallatt, and also a sweet deal for Trader Joe’s, which gets to sell a lot of its product in a market where it would otherwise sell nothing. But apparently Trader Joe’s doesn’t want Hallatt’s money. And now they’ve filed a lawsuit in Seattle claiming that Hallatt’s Pirate Joe’s business is infringing their trademarks.

    Why on earth would Trader Joe’s be suing one of their best customers? And what, if anything, is wrong with reselling products? 


    What You Should and Shouldn’t Do When You're Pregnant: Submit Your Questions for Emily Oster

    If you’ve ever been pregnant, or been close to someone who is pregnant, you know how many prohibitions there are.  You can’t smoke or drink.  Shellfish are to be avoided.  In my house, conveniently (for the pregnant woman), scooping the cat litter was absolutely out of the question.  Of course, there are also a large number of things you have to do when you are pregnant or are thinking of getting pregnant, like take folic acid.

    Is there any evidence to support all these pregnancy rules?  My good friend and colleague Emily Oster (whose research has been featured in SuperFreakonomics and many times on the blog), has just written the definitive book on the subject, entitled Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong-and What You Really Need to Know.  She has generously agreed to answer blog reader questions, so fire away in the comments section below and, as always, we’ll post her answers in good time!

    Here’s the Table of Contents to get you started:


    Paying Less … Without Health Insurance

    Writing for the Wall Street Journal, Jeffrey Singer describes a patient who came in for a “simple outpatient surgical procedure” and discovered it was cheaper to just ignore his “low-cost ‘indemnity’ type of health insurance policy.”  The patient’s estimated costs had he used his health insurance plan: approximately $20,000 (out of the estimated hospital charge of $23,000).  After speaking to the patient, Singer realized that he wasn’t bound by a “preferred provider” contractual arrangement and offered the patient a solution that saved him $17,000:

    I explained that just because he had health insurance didn’t mean he had to use it in every situation. After all, when people have a minor fender-bender, they often settle it privately rather than file an insurance claim. Because of the nature of this man’s policy, he could do the same thing for his medical procedure. However, had I been bound by a preferred-provider contract or by Medicare, I wouldn’t have been able to enlighten him….

    Most people are unaware that if they don’t use insurance, they can negotiate upfront cash prices with hospitals and providers substantially below the “list” price. Doctors are happy to do this. We get paid promptly, without paying office staff to wade through the insurance-payment morass.

    So we canceled the surgery and started the scheduling process all over again, this time classifying my patient as a “self-pay” (or uninsured) patient. I quoted him a reasonable upfront cash price, as did the anesthesiologist. We contacted a different hospital and they quoted him a reasonable upfront cash price for the outpatient surgical/nursing services. He underwent his operation the very next day, with a total bill of just a little over $3,000, including doctor and hospital fees. He ended up saving $17,000 by not using insurance.

    (HT: Jason Hirschhorn)


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    The Books

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