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Freakonomics Blog

What Do You Have to Say About Ron Paul?

I am probably like the other 98% of Americans who know almost nothing about the libertarian Texas congressman Ron Paul, perhaps besides the fact that he’s running for President and that he seems to have a growing fringe following. So this e-mail, from a reader named Casey Hopkins, caught my eye: Why don’t you guys write about Ron Paul? 1. . . .



Riddles of the N.B.A.

On his CNBC blog, sports-business wizard Darren Rovell calculates how much the first overall N.B.A. draft pick is actually worth, at least in terms of his first year, measured by increased wins and increased attendance. The answer? Quite a bit. Rovell shows that in the past 11 years, the team with the No. 1 pick had an average attendance increase . . .



More Evidence of Cultural Bias in Testing

There is a large body of literature on cultural bias in standardized testing. It generally has two components: 1. In some questions, white people are made to look superior to minorities. 2. In some questions, there is a presumption of knowledge that is more likely to be held by whites than minorities, providing white students with a hidden advantage. But . . .



A Close-Up on Chinese Gold Farming

A reader named Patrick Bateman told us about a work-in-progress documentary on the subject of “Chinese gold farming,” or the practice of harvesting virtual assets in computer games in order to sell them for real money. Produced and directed by Ge Jin, a communications PhD. candidate at U.C. San Diego, the film explores the inner workings of these farms, most . . .



Another Organ Incentive, and … Funeral Insurance?

We’ve written repeatedly on the shortage of human organs for transplantation, and the different incentives that are being offered to produce more donated organs. Among the incentives: a commemorative medal and a shorter prison term. Now a reader named Ronald Wielink writes to tell us that in the Netherlands, a funeral insurance company is offering to cut funeral costs by . . .



The FREAKest Links: Tomatoes, Sex Offenders and Wonders of the World Edition

More bad news on prostate health: The latest study by researchers at the National Cancer Institute found that lycopene, the antioxidant widely hailed as a prostate cancer inhibitor, may actually increase the cancer risk. In a study of more than 28,000 men, researchers found no significant correlation between incidents of prostate cancer and the concentration of lycopene in the subjects’ . . .



Ratting Out the Rats

Back when I worked as an editor at the New York Times Magazine, it was a pretty regular occurrence to send an article up to the legal department for vetting. One of the lawyers that I dealt with there was named Adam Liptak. I liked him a great deal for two reasons: as with the other lawyers there, he always . . .



Got Any Ideas for Improving Presidential Debates?

Over at MarginalRevolution, Tyler Cowen has posted a few suggestions, and is soliciting more. One of Cowen’s ideas: Allow all candidates to watch a short debate of experts — with a fraud or two thrown in — and ask them to evaluate what they just heard and why they reached the conclusion they did. He also suggests they should conduct . . .



Stockpickr Strikes Again

Once again, James Altucher has turned some recent blog posts into Freakonomics stock portfolios. Here is his most recent column from TheStreet.com, picking up on Dubner’s post about corporate thinking about global warming and Levitt’s take on risks of global warming vs. a global pandemic.



The FREAKest Links

A study by University of Toronto assistant professor of organizational behavior Jennifer Berdahl found that, contrary to the conventional belief that a woman’s acting “feminine” in the workplace leads to sexual harassment, just the opposite may be true. Berdahl’s paper concluded that women who “act like men” are more likely to experience harassment, possibly because of the conduct’s use as . . .



Straight From the Black Swan’s Mouth

A few days ago, I blogged about Nassim Nicholas Taleb‘s new book, The Black Swan, and solicited questions for a Q&A that NNT had agreed to answer. Here now is our inaugural user-generated Q&A. Many thanks to all of you for the good questions and observations, and thanks especially for NNT’s thoughtful replies. It seems fitting that we post this . . .



When Doctors Write, Part II

Not long ago, I wondered aloud on this blog why so many doctors write so well. The two doctors I mentioned in detail were Jerome Groopman and Atul Gawande, both of whom have new books out. For those of you interested in this subject, take note that Abigail Zuger, who is an M.D. herself, has written an article in the . . .



The Economics of Martha Stewart Living

BusinessWeek recently reported on the creative product-placement deals that daytime TV shows employ. The highlight of the article is Martha Stewart — the self-described “most trusted guide to stylish living” — discussing with pure candor her capitalizing ways: “I like to inform people about good things.” Stewart’s syndicated NBC show, which airs daily at 4 PM, is currently lagging in . . .



Preakness Picks

Take all your winnings from the Kentucky Derby and play an exacta box on Hard Spun and Circular Quay. Of course, if you followed my picks for the Kentucky Derby, you won’t have any winnings.



A New York Trifecta?

Now that it’s looking a bit more likely that Michael Bloomberg could maybe, perhaps, possibly run for President on a third-party ticket, you’ve got to at least entertain this bizarre ballot possibility in 2008: For U.S. President: Hillary Clinton (D-NY) Rudolph Giuliani (R-NY) Michael Bloomberg (I-NY) How nice it would be, speaking as a NYC resident, to know that regardless . . .



The FREAKest Links

A new study from decision scientists at Carnegie Mellon University and the RAND Corp. suggests that quality of life may be directly related to decision-making ability (a point further dissected in Dan Gilbert‘s Stumbling on Happiness, which Levitt has discussed before). From the San Francisco Chronicle: A study by credit- and fraud-reporting agency Fair Isaac Corp. reveals that Internet advertisers . . .



The Rise of the Black Book Club

Given that the publishing industry has a tendency to flail when it comes to marketing research, here’s a heartening consumer trend: The Wall Street Journal has reported that book clubs targeting African-American readers have exploded in popularity, even while traditional book clubs are foundering. As of December, the Black Expressions book club had 460,000 members, a substantial rise over the . . .



When It Comes to Guns, Virginia Can’t Get Out of the News

This is the kind of story you don’t read every day. The plot points: 1. Mayor Bloomberg of New York City sued two gun shops in Virginia, as part of his effort to stop guns being illegally imported to New York. 2. A gun-rights group called the Virginia Citizens Defense League mounted a fundraiser for the two gun shops, planning . . .




The FREAKest Links

The British Psychological Society Research Digest addresses the question of how bilinguals switch between languages without mixing up words. It examines a report by the Rudolph Magnus Institute stating that, as an accidental result of brain surgery to cure epilepsy, two bilingual patients appear to have had their “language switches” accidentally flipped. The potential costs of HPV just got a . . .



The Truth About the Seven-Percent Rule

The New Yorker’s James Surowiecki recently devoted a column to the notorious “Seven Percent Rule.” For those unfamiliar with the phrase, it refers to the assumption that after a company announces major layoffs, its stock price will rise roughly 7% in an apparent correlation between employee downsizing and Wall Street enthusiasm. Surowiecki notes, however, that the rule’s validity took a . . .



Customer Service Heaven

From a recent N.Y. Times article by Michael Barbaro, headlined “Less Risk Seen in Purchasing Clothes Online”: For the first time since online retailing was born a decade ago, the sales of clothing have overtaken those of computer hardware and software, suggesting that consumers have reached a new level of comfort buying merchandise on the Web. One of the merchants . . .



How Should a Corporation Think of Global Warming?

With global warming having become Topic No. 1 of so many discussions, to me the big question is the degree to which behavioral changes are produced on three separate levels: 1. The individual level — where change seems well underway, but probably won’t amount to all that much without major institutional/structural changes. 2. The governmental level — where change will . . .



Why Is There No All-Business-Class Jet Service Within the U.S.?

I was in Canada much of last week, and happened to run into an off-duty Air Canada pilot. I had flown Air Canada a few times in the previous days, and told him that the experience was significantly better than on any U.S. airline. He grimaced. “Oh, it’s terrible for us, too,” he said. Then he talked about all the . . .



The FREAKest Links

Our own Gary Langer analyzes polls on recently departed conservative icon Jerry Falwell taken over his lifetime. The results can be summarized as follows: “Popularity with most Americans was not among the Rev. Jerry Falwell’s achievements.” In a development on the link between motherhood and happiness, Science Daily profiles a study done by the U. Michigan Institute for Social Research . . .



Boycott the Beijing Olympics?

At this moment, a boycott of the Beijing Olympics would seem pretty unlikely. It took a Soviet invasion of Afghanistan for the U.S. and other countries to boycott the 1980 Moscow Olympics. (The Soviets repaid the favor in 1984, staying home from the Los Angeles games.) On the other hand, a lot of people around the world harbor feelings of . . .



If I Ask You About Doing Something, Will You Do It?

A recent study by the ad agency BBDO Worldwide links habitual behavior to product brands. While the findings — that people adopt daily rituals like tooth brushing or midday snacking and typically stick to the same brands while performing them — aren’t very surprising, the methodology is impressive: nine months of ethnographic research in 26 countries, 2,500 hours of documented . . .



Uncle I.R.S. Wants You

The job of I.R.S. commissioner has been filled — Mark Everson, who left to take over the American Red Cross, has been replaced by deputy Kevin Brown — but there’s still room for more at the I.R.S. Now you can nominate yourself (or a loved one) for a three-year volunteer membership on the agency’s Information Reporting Program Advisory Committee, which . . .



The FREAKest Links

The economics of book publishing are usually not sensible, predictable, or even explicable. This New York Times article by Shira Boss is a good beginner’s guide to the subject. Not all real-estate agents are fond of the National Association of Realtors. This one calls the organization “routinely, habitually, congenitally anti-free market” as well as “a protection racket — vicious, awful, . . .



The Price of Clean Water

Taking off on Levitt’s recent blog post about pesticides in the water in Indiana, James Altucher at Stockpickr has assembled a Freakonomics portfolio of clean water stocks. He has also blogged about it in more detail at TheStreet.com.